28/05/2020 - CLIENT PRESS RELEASE
Today, VDX.tv has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
As a global advertising technology company, VDX.tv is dedicated to creating video-driven experiences that empower marketers to captivate viewers, compel action and convert awareness into a response in a brand-safe environment.
As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to: www.abc.org.uk/audit-services/brand-safety
Oliver Hayward, Product Director at VDX.tv comments:
“Once again, we are pleased to be independently verified against the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. We continue to remain dedicated to protecting advertisers, users and partners by ensuring that our robust tools and processes deliver campaigns in brand safe environments.”
Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited VDX.tv to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”
VDX.tv is a global advertising technology company that is transforming the way brands connect with relevant audiences in today’s converging video landscape. We create video-driven experiences that integrate a brand’s TV and digital messages and empower marketers to captivate viewers, compel action, and convert awareness into response. We connect the dots between people, devices and households to deliver a more consistent, relevant, and meaningful brand experience across connected TVs and personal devices. Our multidimensional approach to household targeting provides visibility into the entire consumer journey, allowing brands to amplify their message and turn consumers into customers.
VDX.tv is a division of Exponential Interactive, Inc. Learn more at www.vdx.tv