Venatus audited by ABC to JICWEBS Brand Safety Principles

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08/07/20 - CLIENT PRESS RELEASE

Today, Venatus has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.

Venatus is a global advertising technology platform, focused on gaming and entertainment. Venatus was created to provide advertisers with direct access to gaming audiences. As the gaming ecosystem expanded, Venatus has remained at the forefront of the industry, gaining unique access to gaming and esports publishers for global brands. 

As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to: www.abc.org.uk/audit-services/brand-safety

Rob Gay, CEO at Venatus comments: "We are proud to have been verified for the fourth consecutive year to the JICWEBS DTSG Good Practice Principles by ABC. Upholding industry standards and championing transparency is an essential part of our work, allowing us to provide the highest standard of brand safety to our clients. We look forward to continuing to drive standards in digital advertising with ABC, JICWEBS and DTSG in the years to come"

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited Venatus to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”

ENDS

 

About Venatus

Venatus is a global advertising technology platform, focused on gaming and entertainment. 

Co-founded by Robert Gay and Matt Cannon in 2010, Venatus was created to provide advertisers with direct access to gaming audiences. As the gaming ecosystem expanded, Venatus has remained at the forefront of the industry, gaining unique access to gaming and esports publishers for global brands. 

Venatus exclusively represents the direct and programmatic ad sales for over 600 publishers, including Rovio, EA, Rolling Stone, OP.GG, What Culture and FUTBIN. Supported by in-house sales teams delivering award-winning creative campaigns for the likes of Unilever, BBC, Universal, Hasbro, Activision and Intel.

Now in its 10th year of business, Venatus has offices in London, Paris, New York, Los Angeles, Sydney and Seoul.

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