Delivering a Valued Stamp of Trust for the Media Industry

Demonstrating brand reach in Ireland

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16/02/2017

We are pleased to announce the inclusion of three new ABC brand reports in our Island of Ireland report (December end 2016 period), released today.

These new brand reports give media owners the opportunity to demonstrate independently verified reach across multiple platforms including print, digital editions, digital publications (including apps), email, web, social media and events. Each report presents ABC-verified data in an easy-to-read format, showing cross-platform metrics that media buyers can either view at a glance or analyse in greater depth.

ABC members can view our brand reports and the latest ABC data for Northern Ireland and the Republic of Ireland here.

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.