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ABC verifies first companies to JICWEBS Anti Ad Fraud Principles

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ABC is pleased to announce that Affectv and RadiumOne are the first companies it has verified to the JICWEBS Good Practice Principles.

ABC’s role, as a JICWEBS-approved Verification Provider (VP), is to independently audit participating companies and report compliance with the Principles to JICWEBS.

JICWEBS then awards each company a Seal of Compliance once it has reviewed and approved the independent VP report.

The aim of the Principles, and ABC’s anti ad-fraud verification programme, is to promote good practice in the industry by demonstrating that companies like Affectv and RadiumOne are actively reducing the risk of ad fraud.

Simon Redlich, Chief Executive at ABC, said, “Congratulations to Affectv and RadiumOne for achieving the JICWEBS Seal following verification by ABC. This recognises their application of the JICWEBS Anti Ad-fraud Principles. Ad fraud is a major concern facing the industry and organisations such as JICWEBS and ABC are working to deliver practical solutions that enhance transparency and promote good practice. Affectv and RadiumOne are leading by example in demonstrating their commitment to a safer, more transparent digital ad trading environment.”

For more information on the companies verified, visit


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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.