ABC Viewability Certification Explained

"At Exponential we understand the need to be open and transparent with our business practices, which is why we follow the EDAA best practice criteria for online behavioural advertising. ABC were very helpful and supportive throughout the certification process."
Tim Sleath,
VP Product Management,
Exponential

“ABC was the first Joint Industry Currency and continues to provide robust, transparent and comparable data in an increasingly complex and data driven world.”

Lynne Robinson,
Research Director,
IPA

"Every figure on an ABC certificate is backed up by evidence – ensuring the ABC supplies the granular qualified data that simply doesn’t exist anywhere else."
Steve Goodman,
MD Print Trading, GroupM UK

"ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business."
Jamie Credland,
SVP Marketing and Strategy,
The Economist Group

"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves."
Larry Goldstein, Vice President,
Research Audit Services, comScore

 

"Independently audited figures from ABC remain key to our business. As a joint industry currency they allow anyone who wishes to compare figures across different titles or publishers to do so on a like-for-like basis, and to be reassured that the figures are based on fact."
Albert Read, MD,
Conde Nast

“ABC’s training session was incredibly useful... some of our attendees who’d been trained in digital ad trading were amazed this level of trusted detail exists for ABC-verified media brands.”

Craig Smith,
Trading Director, Print & Digital Display,
Mindshare