Delivering a Valued Stamp of Trust for the Media Industry

Get to know your Board - Belinda Beeftink, IPA

 

Belinda Beeftink, Research Director at the IPA and our newest Board Member, shares how she got into the industry, why JIC data is so important in trading and her top advice to media buyers.

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.