In this video, Marina Haydn, EVP & Managing Director, Global Circulation, explains what happened when The Economist worked with ABC to deliver enhanced multiplatform reporting and how the new approach has provided greater clarity for its advertisers...
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Bethan Crockett,
Digital Risk Director,
GroupM UK
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Tim Sleath,
VP Product Management,
Exponential
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Albert Read, MD,
Conde Nast
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Craig Smith,
Trading Director, Print & Digital Display,
Mindshare
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“ABC has worked closely with the industry to simplify its reporting whilst retaining the robust, gold standard that we associate with their stamp of trust.”
Adam Crow,
Head of Publishing,
MediaCom
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Leena Vara-Patel,
Operations & Ad Tech Director, agenda21
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