In this video, Marina Haydn, EVP & Managing Director, Global Circulation, explains what happened when The Economist worked with ABC to deliver enhanced multiplatform reporting and how the new approach has provided greater clarity for its advertisers...
"ABC data is about accountability, transparency and trust. It’s gold standard data."
Belinda Beeftink,
Research Director, IPA
"Having easy access to independently verified ABC data is vital. It allows us to negotiate and make media buying decisions based on information we can trust."
Charlie Vincent,
Press Associate Director, m/Six
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Kiesse Lamour, Managing Partner,
Digital Best Practice and Brand Safety,
Omnicom Media Group UK
"Our audit went fast and smoothly. Thanks to clear recommendations."
Alexis Roy,
Advertising Product Manager,
Gameloft
"By appointing ABC - an independent third-party auditor - to audit our Gold Standard certification process, we are not only providing assurance of its thoroughness, we are also able to ensure that we put in place internal measures to maintain this level of rigour as the Gold Standard grows and evolves."
Tim Elkington,
Chief Digital Officer,
IAB UK
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Greg Pipe, Print Ops Manager,
All Response Media
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Albert Read, MD,
Conde Nast
“We’ve always found ABC’s auditing services to be highly professional, with support and clarification available from the team whenever needed. The audit also gives us insights into our internal processes and training, enabling us to further enhance these areas, which has proved invaluable.”
Martin Lydon,
Insight Manager,
Financial Times
"Overall the ABC audit provides an excellent service and every auditor I have worked with over the last 15 years has been very professional and there to make things run as smoothly as possible."
Martin Hoskins,
Head of Newstrade Marketing,
Immediate Media
