In this video, Marina Haydn, EVP & Managing Director, Global Circulation, explains what happened when The Economist worked with ABC to deliver enhanced multiplatform reporting and how the new approach has provided greater clarity for its advertisers...
"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves."
"ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business."
"Independently audited figures from ABC remain key to our business. As a joint industry currency they allow anyone who wishes to compare figures across different titles or publishers to do so on a like-for-like basis, and to be reassured that the figures are based on fact."
Albert Read, MD,
Conde Nast
“ABC has worked closely with the industry to simplify its reporting whilst retaining the robust, gold standard that we associate with their stamp of trust.”
Adam Crow,
Head of Publishing,
MediaCom
"Working with ABC in the past, we had confidence they would be a trusted partner to turn to for guidance, expertise and support."
Leena Vara-Patel,
Operations & Ad Tech Director, agenda21
"At Exponential we understand the need to be open and transparent with our business practices, which is why we follow the EDAA best practice criteria for online behavioural advertising. ABC were very helpful and supportive throughout the certification process."
Tim Sleath,
VP Product Management,
Exponential
“ABC’s training session was incredibly useful... some of our attendees who’d been trained in digital ad trading were amazed this level of trusted detail exists for ABC-verified media brands.”
Craig Smith,
Trading Director, Print & Digital Display,
Mindshare
