The goal is now wide open for newsbrands

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Steve Goodman Picture

27/06/2018

Steve Goodman, Managing Director of print trading, Group M UK

The goal is now wide open for newsbrands to regain lost market share

Advertisers can feel confident about investing in news brands because they have trusted and transparent ways of measuring circulation and audiences, Group M's Steve Goodman says.

Read the full story on Campaign here

To book an Agency Roadshow, as mentioned by Steve in his article, contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Financial times

“We’ve always found ABC’s auditing services to be highly professional, with support and clarification available from the team whenever needed. The audit also gives us insights into our internal processes and training, enabling us to further enhance these areas, which has proved invaluable.”

Martin Lydon,
Insight Manager,
Financial Times

"By appointing ABC - an independent third-party auditor - to audit our Gold Standard certification process, we are not only providing assurance of its thoroughness, we are also able to ensure that we put in place internal measures to maintain this level of rigour as the Gold Standard grows and evolves."
Tim Elkington,
Chief Digital Officer,
IAB UK

conde nast white

"ABC allows a simple and effective demonstration, to agencies and clients, of our ability to sell magazines."
Albert Read, MD,
Conde Nast

ipa logo

"ABC data is about accountability, transparency and trust. It’s gold standard data."
Belinda Beeftink,
Research Director, IPA

msix logo

"Having easy access to independently verified ABC data is vital. It allows us to negotiate and make media buying decisions based on information we can trust."
Charlie Vincent,
Press Associate Director, m/Six

gameloft

"Our audit went fast and smoothly. Thanks to clear recommendations."
Alexis Roy,
Advertising Product Manager,
Gameloft

“The knowledge, help and patience provided by ABC staff throughout our anti-fraud and DTSG audits was excellent. They were always quick to respond to queries and were a pleasure to work with.”

Kiesse Lamour, Managing Partner,
Digital Best Practice and Brand Safety,
Omnicom Media Group UK

"Overall the ABC audit provides an excellent service and every auditor I have worked with over the last 15 years has been very professional and there to make things run as smoothly as possible."
Martin Hoskins,
Head of Newstrade Marketing,
Immediate Media

AllResponseMedia

"ABC data helps to underpin our media trading decisions."
Greg Pipe, Print Ops Manager,
All Response Media

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