The goal is now wide open for newsbrands - ABC | Audit Bureau of Circulations

Delivering a Valued Stamp of Trust for the Media Industry

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27/06/2018

Steve Goodman, Managing Director of print trading, Group M UK

The goal is now wide open for newsbrands to regain lost market share

Advertisers can feel confident about investing in news brands because they have trusted and transparent ways of measuring circulation and audiences, Group M's Steve Goodman says.

Read the full story on Campaign here

To book an Agency Roadshow, as mentioned by Steve in his article, contact This email address is being protected from spambots. You need JavaScript enabled to view it.

"ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business."
Jamie Credland,
SVP Marketing and Strategy,
The Economist Group

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"At Exponential we understand the need to be open and transparent with our business practices, which is why we follow the EDAA best practice criteria for online behavioural advertising. ABC were very helpful and supportive throughout the certification process."
Tim Sleath,
VP Product Management,
Exponential

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“ABC’s training session was incredibly useful... some of our attendees who’d been trained in digital ad trading were amazed this level of trusted detail exists for ABC-verified media brands.”

Craig Smith,
Trading Director, Print & Digital Display,
Mindshare

"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves."
Larry Goldstein, Vice President,
Research Audit Services, comScore

"Every figure on an ABC certificate is backed up by evidence – ensuring the ABC supplies the granular qualified data that simply doesn’t exist anywhere else."
Steve Goodman,
MD Print Trading, GroupM UK

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"Independently audited figures from ABC remain key to our business. As a joint industry currency they allow anyone who wishes to compare figures across different titles or publishers to do so on a like-for-like basis, and to be reassured that the figures are based on fact."
Albert Read, MD,
Conde Nast

“ABC was the first Joint Industry Currency and continues to provide robust, transparent and comparable data in an increasingly complex and data driven world.”

Lynne Robinson,
Research Director,
IPA

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.