27/06/2018
Steve Goodman, Managing Director of print trading, Group M UK
The goal is now wide open for newsbrands to regain lost market share
Advertisers can feel confident about investing in news brands because they have trusted and transparent ways of measuring circulation and audiences, Group M's Steve Goodman says.
Read the full story on Campaign here
To book an Agency Roadshow, as mentioned by Steve in his article, contact This email address is being protected from spambots. You need JavaScript enabled to view it.
"The industry is working hard to ensure brands are protected online. At GroupM, we believe it's vital to uphold and adopt industry standards. ABC's verification to the JICWEBS standards gives our brand and our clients increased confidence in digital trading processes."
"The ABC Brand Report helps to show true audience reach across multiple traditional and digital platforms."
"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves."
