Delivering a Valued Stamp of Trust for the Media Industry

The goal is now wide open for newsbrands

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27/06/2018

Steve Goodman

Managing Director of print trading at Group M UK

The goal is now wide open for newsbrands to regain lost market share

Advertisers can feel confident about investing in news brands because they have trusted and transparent ways of measuring circulation and audiences, Group M's Steve Goodman says.

Read the full story on Campaign here

 

To book an Agency Roadshow, as mentioned by Steve in his article, contact This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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