26.08.2020
In his recent opinion piece in Mediatel News, our CEO Simon Redlich explores how industry approaches to brand safety have been brought into focus by the tumultuous events of 2020, and how the switch to a global perspective will help bring standardisation and greater efficiencies to brands and businesses alike.
"By appointing ABC - an independent third-party auditor - to audit our Gold Standard certification process, we are not only providing assurance of its thoroughness, we are also able to ensure that we put in place internal measures to maintain this level of rigour as the Gold Standard grows and evolves."
Tim Elkington,
Chief Digital Officer,
IAB UK
"Having easy access to independently verified ABC data is vital. It allows us to negotiate and make media buying decisions based on information we can trust."
Charlie Vincent,
Press Associate Director, m/Six
“We’ve always found ABC’s auditing services to be highly professional, with support and clarification available from the team whenever needed. The audit also gives us insights into our internal processes and training, enabling us to further enhance these areas, which has proved invaluable.”
Martin Lydon,
Insight Manager,
Financial Times
"Overall the ABC audit provides an excellent service and every auditor I have worked with over the last 15 years has been very professional and there to make things run as smoothly as possible."
Martin Hoskins,
Head of Newstrade Marketing,
Immediate Media
"Our audit went fast and smoothly. Thanks to clear recommendations."
Alexis Roy,
Advertising Product Manager,
Gameloft
"ABC allows a simple and effective demonstration, to agencies and clients, of our ability to sell magazines."
Albert Read, MD,
Conde Nast
"ABC data helps to underpin our media trading decisions."
Greg Pipe, Print Ops Manager,
All Response Media
"ABC data is about accountability, transparency and trust. It’s gold standard data."
Belinda Beeftink,
Research Director, IPA
“The knowledge, help and patience provided by ABC staff throughout our anti-fraud and DTSG audits was excellent. They were always quick to respond to queries and were a pleasure to work with.”
Kiesse Lamour, Managing Partner,
Digital Best Practice and Brand Safety,
Omnicom Media Group UK
