With social media platforms gearing increasingly towards video content and time-shifted viewing more popular than ever, digital platforms like video-on-demand (VOD) are now a key part of any marketing plan. There are a multitude of ways to measure video reach and engagement. The industry therefore, via JICWEBS, sets out a number of metrics based on agreed key performance indicators. These metrics enable consistent reporting between media owners and provide transparency behind the ways in which the figures are collected and reported.
We verify media owners and service providers to these industry standards.