Brand Safety

Digital Trading Standards Group (DTSG)

The Digital Trading Standards Group (DTSG) is a UK group comprising representatives of the entire digital display advertising market.

In December 2013 JICWEBS, the joint industry committee that sets digital measurement and reporting standards, approved the DTSG’s proposed ‘UK Good Practice Principles for the Trading of Digital Display Advertising’ and ABC were approved as the first independent Verification Provider for these Principles.

For more information on the DTSG and our Verification service click here. 

Content Verification (CV)

CV products block or report, in real time, the serving of online advertising onto destinations that have been defined as inappropriate to the campaign. We have released certificates verifying the capability of three CV products across ten performance indicators as defined by JICWEBS.

For more information on our CV Certification click here.

For information on any of the above please contact: This email address is being protected from spambots. You need JavaScript enabled to view it.