Digital Trading Standards Group (DTSG)
The Digital Trading Standards Group (DTSG) is a UK group comprising representatives of the entire digital display advertising market.
In December 2013 JICWEBS, the joint industry committee that sets digital measurement and reporting standards, approved the DTSG’s proposed ‘UK Good Practice Principles for the Trading of Digital Display Advertising’ and ABC were approved as the first independent Verification Provider for these Principles.
Content Verification (CV)
CV products block or report, in real time, the serving of online advertising onto destinations that have been defined as inappropriate to the campaign. We have released certificates verifying the capability of three CV products across ten performance indicators as defined by JICWEBS.