Viewability

Viewability is a key issue for the online advertising industry.

There has been much debate around how a viewable impression (or viewability) is defined, including confusion over reporting discrepancies across products.

ABC’s Viewability Certification tests whether a Product is capable of measuring viewability in accordance with the JICWEBS Principles.

Our Report and Certificates help the industry to better understand viewability products and compare their capabilities, enabling the industry to make informed decisions.

Certified Viewability Products

Organisation

Logo

Certificates

comScore

vCE Validation
Dec 2016

DMA Institute

DigitalMAI™ Visibility
Oct 2016

DoubleVerify

IQ Viewability Advanced
Jan 2017

Integral Ad Science

Integral Ad Science Verification
Nov 2016

Meetrics

Ad Attention Manager
Nov 2016

Moat

moat1

Moat Analytics
Dec 2016

 

To register your product for Viewability testing and to find out more information please contact: This email address is being protected from spambots. You need JavaScript enabled to view it.