ABC data is trusted because it’s audited to our industry agreed standards.
These standards are developed by a number of industry Reporting Standards Groups and provide for each media type:
- Clear metric definitions and requirements
- Details of what data must be publicly reported and additional reporting options
- The types of evidence auditors need to see
This ensures the data we release is accurate and comparable, and that it’s based on consistent, factual evidence.
Brand / Group Reports
Reporting Standards Groups (RSGs)
Our RSGs are responsible for developing the Reporting Standards, which are the rules to which ABC data are prepared and reported. Each media sector is represented by its own RSG, with members including media owners and media buyers. The groups meet regularly to review and agree the standards for their sector to ensure they keep pace with new innovations and developing industry practices.
If you would like to understand how you can get involved please contact us.
Our Byelaws contain important terms and conditions relating to ABC membership, particularly in relation to publicity (section 3).
Complaints & Appeals
- A member has infringed our Reporting Standards or Byelaws (including misleading or innacurate publicity claims)
- A non-member is incorrectly using or misrepresenting ABC or our data
We will look into the alleged issue and take appropriate action. Members may alternatively submit an official complaint using our formal Complaints Procedure (set out in section 12 of the Byelaws) using the Notification of Complaint Form. You need to be logged in to this website to access this form. If you have trouble logging in, please email us to request a form.
We publish upheld official complaints concerning members on our website and via our eAlerts notifications. Complaints that are not upheld remain confidential.
If you are a member and wish to appeal against a decision by our Chief Executive, either under section 12 (Complaints Procedure) or section 13 (Review Procedure), there is a standard form which you must use to request the review of the decision by our Board Panel.
The purpose of this form is to ensure the appeal is linked to the allowable grounds for appeal. Please refer to the relevant clauses of sections 12 or 13 which detail when and how the form is to be used.