Digital Products - Subscription Licence Sales - Brand Reports
Digital Products - Subscription Licence Sales
A single Digital Product purchased by a third party subscriber or licencee, to grant access to one or more of their users, for a contracted period. [Available to Business Media and ROI sectors only]
Principles
1. The single Digital Product is purchased by a third party subscriber or licencee
2. The Digital Product must be defined
4. You may report optional metrics
Requirements
1. The single Digital Product is purchased by a third party subscriber or licencee
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There must be a contractual arrangement between the publisher and the subscriber or licencee for a defined period.
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A Subscription Licence Sale is defined as one transaction with a subscriber or licencee (granting access to the product for one or more users).
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If sold as part of a bundle and the price paid for the Digital Product is not clear, a bundle sale must be reported separately from stand-alone sales of the Digital Product.
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You must be able to provide evidence of each sale claimed, the number of users (if applicable), the contracted period and the price paid.
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Digital Product claims must be audited by ABC Staff Auditors.
2. The Digital Product must be defined
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By product name.
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By a product type/description that appropriately describes the product certified. For example: restricted access website.
3. Reported by average price
4. You may report optional metrics
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You may additionally report the number of users. The number of users reported for a particular Subscription Licence Sale may be either:
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The number stated in the contract; or
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Based on actual access/usage by the user(s). If using this method this must be based on unique activity and therefore be de-duplicated between users/browsers for each month.
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Reporting
You will report Digital Products - Subscription Licence Sales as follows, which will be reported on the Brand or Group Report:
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The Reporting Period
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By Digital Product, including name and product type/description. For example: Business Magazine News, Online weekly magazine or website.
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By the average number of Subscription Licence Sales and average price paid in the Reporting Period, calculated as follows:
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Identify the number of Subscription Licence Sales that are live on the last day of each month in the Reporting Period and the total revenue for these Subscription Licence Sales.
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Aggregate these and calculate the average number of Subscription Licence Sales and average price paid in the Reporting Period.
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If you are reporting Subscription Licence Sales as being sold as part of a bundle (of 2 or more products) then you will report the average bundle price and a statement that the average is a bundle price will be included.
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See example below
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If opting to report them, the number of users associated with the Subscription Licence Sales reported, calculated using the same method detailed in (3) above.
- See example below
Example: Two month Reporting Period
January | February | Total | Average (to be reported) | |
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No. of Subscription Licence Sales live on last day of month | 10 | 20 | 30 | Number: 15 (30/2 months) |
Total Revenue | £500 | £820 | £1,320 | Price: £44 (1,320/30 subs) |
No. of users (for Subscription Licence Sales live on last day of month) | 60 | 90 | 150 | Users: 75 (150/2 months) |
Guidance
No additional guidance.