All You Can Read Sales (Digital Edition only) - Consumer Magazines

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All You Can Read Sales [Digital only]

A Digital Copy that a consumer has purchased and viewed as part of a multi-publication package.

Principles

1. Copy is paid for and viewed by the consumer

2. There must be a contractual arrangement between any third-party intermediaries/sellers and the publisher to purchase the copies

3. If the final paid for and viewed figure is not known then estimates can be made

Requirements 

1. Copy is paid for and viewed by the consumer

• The consumer has paid for the right to view the copy as part of a multi-publication package. Note: Although the consumer may subscribe to the multi-publication package for a contracted period, the copies are not treated as subscriptions but claimed on a single issue basis when viewed.   

• Copies can only be claimed if they have been viewed by a consumer. This will be demonstrated by meeting at least the definition of a Publication Active View (a single copy of a publication actively opened by a device for viewing. See full definition*).

• Only one view per device per issue can be claimed

• There is no requirement to de-duplicate it against other circulation categories

• Back issues up to 12 months old can be claimed against the issue current at the time it is viewed  

*Publication Active View:

1. Definition: A single copy of a publication actively opened by a device for viewing.

2. Principles:

a. A minimum of one page of an issue (or a day) opened/served on/to a device.

b. Distinct action/event by the end user to view.

Note: a single action/request which results in both the content being downloaded/made available and the automatic opening of a page of the publication is not considered a distinct action/event. A further distinct action would be required such as opening a second page.

c. The view request must be on an issue by issue (or daily) basis. 

2. There must be a contractual arrangement between any third-party intermediaries/sellers and the publisher to purchase the copies

1. Where third-parties are used you must be able to provide:

   1. Evidence of payment to the publisher and between any other intermediaries for the copies claimed  

   2. Evidence of the contractual arrangements between the publisher and any other intermediaries to measure, report and pay the publisher for the copies claimed. 

3. If the final paid for and viewed figure is not known then estimates can be made

1. If at the time you submit your circulation claim you have good reason to believe further copies will be paid for and viewed (for example based on historical trends) then you may make an estimate of final sales.

2. You must adjust your claim in the following period to reflect any difference between the estimated claim and the actual figure.

Reporting

You will report All You Can Read Sales as follows, which will be broken out on the ABC Certificate:

1. Audit Issue by geographical type:

1. United Kingdom

2. Other Countries 

Guidance

No additional guidance.