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Reported Data

This section sets out other data and information that is reported on the ABC Certificate.


1. Total Average Circulation

You must report the total Average Circulation per issue for analysed into UK and Other Countries, unless you choose to report the international circulation option, in which case you must report a geographical analysis of the Audit issue circulation instead.

2. Total Audit Issue Circulation

You must report the total Average Retail Sale per issue for the Reporting Period analysed into UK and Other Countries.  The Audit issue Circulation must be broken out by Print and Digital Copy (as applicable) as shown below:


Primary categories

Circulation categories eligible

Breakdown of copies

Additional analysis

Free Copies

Controlled Free

Requested (individual)

Requested (colleague)

Non-Requested (name)

Non-Requested (job)

Age of requests

Age of requests 





Free Requested Delivered Copies


Age of requests

Free Copies

Non-Controlled Free



Monitored Free Distribution


Net by hand

Net Other


Sample Free Distribution


By issue

Membership Copies

Membership Copies
(formerly Society)



Paid Single Copies

Retail Sales:

- Sale or return

- Limited Sale or Return

- Firm Sale



Single Copy Sales


Paid Subscriptions

Single Copy Subscriptions



Multiple Subscriptions

Multiple Copy


Corporate Subs (digital only)



3. Issue details, circulations and variances
  1. You must report for each issue in the Reporting Period the issue identifier. For example cover date, issue number.

  2. We will report the percentage variance of any issue’s total circulation from the average net circulation, where this is greater than 10%. 

  3. You must report additional issue circulation figures as follows:

    1. For publications publishing fewer than 18 issues in a calendar year, for each issue:

      • The issue's identifier and its total circulation*

      • The date of distribution

    2. For publications publishing 18 or more issues in a calender year:

      • The numbers of issues distributed / made available in each month (determained as detailed in the section 'issues to be included').

      • The average of the total circulations* of those issues distributed in each month.

*Note including any adjustments for differences between estimated and actual retail sales for previous periods (means these breakdowns may not equate exactly to the total average circulation). 

4. Duplicate Copies
  1. You cannot claim duplicate copies to a known individual unless there is a catergory available to report them (for example Multiple Subscriptions) Note:

    1. A duplicate is defined as two or more occurrences of the same name, or company name (where the addressee is not identified by name or job title) or address unless it can be shown that the copies are distributed to different individual addressees.

    2. The mailing list tested for duplicates must include all copies where there is a requirement for the end recipient to be known. This means copies in the following categories must be tested: Single Copy Subscriptions, Paid and Controlled, Sponsored Subscription Sales, Society/Association/Organisation Circulation, Controlled Free Circulation and Non-Controlled Free Circulation. 

5. Optional analyses
  1. You may request to report additional analyses, derived from (or closely connected with) data reported on the certificate, subject to the following:

    1. The data to be reported on the certificate is, in our opinion:

      • Auditable

      • Related to the product being certified

      • Albeit reporting different information, is in keeping with the requirements for data and evidence in relation to existing relevant Reporting Standards. For example: If the breakout is an analysis of subscription bundles, we would expect the evidence levels to be in line with that already in place for subscriptions.

    2. We will review the request and confirm whether we agree it can be reported, how it will be reported and any requirements in relation to the audit timing or process.

      Note: There may be additional costs associated with the preparation of the certificate and audit of the additional data.


No guidance available 


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