Reported Data - Business Magazines

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Reported Data

This section sets out other data and information that is reported on the ABC Certificate.

Requirements 

1. Type of Certificate

You may choose to report either a ‘Standard’ certificate of circulation or an ‘International’ certificate of circulation. You must report the Total Average Circulation and Audit Issue circulation as follows:

1. Total Average Circulation

   1. ‘Standard’ certificate - analysed into UK and Other Countries, and by print and digital copies. You may opt to provide a more detailed geographical analysis if you wish - please refer to the Optional Reporting section.

   2. ‘International’ certificate – analysed by print and digital copies. You must report a geographical analysis of the Audit Issue circulation.

2.  Total Audit Issue Circulation

   1. ‘Standard’ certificate - analysed into UK and Other Countries, and by print and digital copies by circulation type as shown in the table below.

   2. ‘International’ certificate – analysed by print and digital copies by circulation type as shown in the table below. You must also include as a minimum a geographical analysis of the Audit Issue circulation by World Region. You may opt to provide a more detailed analysis, such as by country.

2.    Print and digital copies circulated to the same individual 

1. You may claim a print copy and a digital copy for an issue that are circulated to the same individual in the circulation analysis and total ABC circulation. This includes the following scenarios, where the individual is known and identifiable:
   
   
   1. A sale or subscription of both a print and digital copy to the same individual (whether as a single transaction – ‘a bundled/package sale’ or separate transactions)
      
      
   2. A free print copy and a paid digital copy to the same individual
      
      
   3. A paid print copy and a free digital copy to the same individual
      
      
   4. A free print copy and a free digital copy to the same individual
      
      
2. If you include print and digital copies of an issue to the same individual in your claim, as noted in (a) above, you must report the average number of individuals that received both a print and digital copy per issue in the total average circulation for the period. This will appear as a note on the certificate and in ABC data.
   
   
   1. Where the details of the individual are not known because the circulation category’s requirements do not require it, then these copies do not need to be accounted for in the note. Examples include retail sales, Free Pick Up, Free Letterbox or circulation where you use a bespoke distribution process that we have agreed to waive the requirement for the individuals’ details to be provided.

3. Issue details, circulations and variances

1. You must report for each issue in the Reporting Period the issue identifier. For example cover date, issue number.

2. We will report the percentage variance of any issue’s total circulation from the average net circulation, where this is greater than 10%. 

3. You must report additional issue circulation figures as follows:

   1. For publications publishing fewer than 18 issues in a calendar year, for each issue:

      • The issue's identifier and its total circulation*

      • The date of distribution

   2. For publications publishing 18 or more issues in a calender year:

      • The numbers of issues distributed / made available in each month (determained as detailed in the section 'issues to be included').

      • The average of the total circulations* of those issues distributed in each month.

*Note including any adjustments for differences between estimated and actual retail sales for previous periods (means these breakdowns may not equate exactly to the total average circulation). 

4. Duplicate Copies

1. You cannot claim duplicate copies to a known individual unless there is a catergory available to report them (for example Multiple Subscriptions) Note:

   1. A duplicate print copy or duplicate digital copy is defined as two or more occurrences of the same name, or company name (where the addressee is not identified by name or job title) or address unless it can be shown that the copies are distributed to different individual addressees.

   2. The mailing list tested for duplicates must include all copies where there is a requirement for the end recipient to be known. This means copies in the following categories must be tested: Single Copy Subscriptions, Paid and Controlled, Sponsored Subscription Sales, Society/Association/Organisation Circulation, Controlled Free Circulation and Non-Controlled Free Circulation. 

5.    You may choose to report a Series Certificate

1. You may choose to report a Certificate for a Series of Publications where:
   
   
   1. There is evidence that the publications form part of a series and that they are not ‘one-shots’ which require separate certification.
      
      
   2. Each publication is clearly identified as part of the series by the use of a common series logo or appropriate strapline on the front cover.

6. Optional Reporting

You may request to report additional analyses, derived from (or closely connected with) data reported on the certificate. Please see refer to the separate section ‘Optional Reporting’ for further details.

Guidance

No guidance available