Geographical Analysis - Consumer Magazines

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Geographical Analysis

The Geographical Analysis is an optional breakout of the circulation into geographical locations.

Principles

1. Publishers may optionally report a Geographical Analysis

2. The circulation is analysed into standardised geographical locations

Requirements 

1. Publishers may optionally report a Geographical Analysis

1. You may report a Geographical Analysis as an optional table added to the Certificate.

2. The circulation is analysed into standardised geographical locations  

1. The Geographical Analysis is a census of the analysed data (i.e. not sample based and no extrapolation).

2. You may select the level of detail to which you analyse copies, with the ability to mix different levels from the following:

   1. World Region. For example: Europe, North America, Asia

   2. Country. For example: United Kingdom, Ireland, Germany

   3. UK Region. For example: East Anglia, East Midlands

   4. UK Counties. For example: Cambridgeshire, Dorset

   5. Details of the World Regions, Countries and Counties that can be analysed are available on our further guidance page.

3. You may analyse copies as ‘Other’, which will have a distinct definition (I.e. ‘none of the above’), and which you must be able to prove the categorisation. For example: United Kingdom 3,879 broken out into London 3,100 and Other 779 (being UK but not London).

4. If you cannot prove a copy’s categorisation or choose not to analyse it in a geographical category then it will be reported as ‘Not analysed’. 

Guidance Available

Reporting

You will report the Geographical Analysis as follows, which will be broken out on the ABC Certificate: 

1. By total average circulation over the period.

Guidance

G2. The circulation is analysed into standardised geographical locations

1. Retail sales can be analysed by the geographical location of the wholesaler

Further guidance on compiling geographical analyses into UK counties and overseas countries is available here.