Other sectors - ABC | Audit Bureau of Circulations

ABC Coronavirus (COVID-19) statement & information

Awards

These rules detail how media owners may report entries/nominations for a specific awards event. The media owner will collate valid third-party entries, add them to a database, from which the claim will be produced. The database of entries will be verified at audit with reference to third party evidence.

View the reporting standards

Targeted Household Distribution

A single product distributed to a group of households with a specific propensity to meet a defined set of target demographics.

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Total Audience Certificate

ABC’s Total Audience Certificate provides a detailed estimate of the net number of individuals who, in a given publication period, consume a brand’s content via any combination of content-hosting platforms. Our Total Audience certificate delivers an average figure across a specified publishing period.

View the reporting standards

Updates and Archives

Please contact us if you need details of any recent updates or copies of past versions of any of these standards.

“The knowledge, help and patience provided by ABC staff throughout our anti-fraud and DTSG audits was excellent. They were always quick to respond to queries and were a pleasure to work with.”

Kiesse Lamour, Managing Partner,
Digital Best Practice and Brand Safety,
Omnicom Media Group UK

gameloft

"Our audit went fast and smoothly. Thanks to clear recommendations."
Alexis Roy,
Advertising Product Manager,
Gameloft

"By appointing ABC - an independent third-party auditor - to audit our Gold Standard certification process, we are not only providing assurance of its thoroughness, we are also able to ensure that we put in place internal measures to maintain this level of rigour as the Gold Standard grows and evolves."
Tim Elkington,
Chief Digital Officer,
IAB UK

"Overall the ABC audit provides an excellent service and every auditor I have worked with over the last 15 years has been very professional and there to make things run as smoothly as possible."
Martin Hoskins,
Head of Newstrade Marketing,
Immediate Media

AllResponseMedia

"ABC data helps to underpin our media trading decisions."
Greg Pipe, Print Ops Manager,
All Response Media

conde nast white

"ABC allows a simple and effective demonstration, to agencies and clients, of our ability to sell magazines."
Albert Read, MD,
Conde Nast

Financial times

“We’ve always found ABC’s auditing services to be highly professional, with support and clarification available from the team whenever needed. The audit also gives us insights into our internal processes and training, enabling us to further enhance these areas, which has proved invaluable.”

Martin Lydon,
Insight Manager,
Financial Times

msix logo

"Having easy access to independently verified ABC data is vital. It allows us to negotiate and make media buying decisions based on information we can trust."
Charlie Vincent,
Press Associate Director, m/Six

ipa logo

"ABC data is about accountability, transparency and trust. It’s gold standard data."
Belinda Beeftink,
Research Director, IPA

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