Awards
These rules detail how media owners may report entries/nominations for a specific awards event. The media owner will collate valid third-party entries, add them to a database, from which the claim will be produced. The database of entries will be verified at audit with reference to third party evidence.
Targeted Household Distribution
A single product distributed to a group of households with a specific propensity to meet a defined set of target demographics.
Total Audience Certificate
ABC’s Total Audience Certificate provides a detailed estimate of the net number of individuals who, in a given publication period, consume a brand’s content via any combination of content-hosting platforms. Our Total Audience certificate delivers an average figure across a specified publishing period.
Updates and Archives
Please contact us if you need details of any recent updates or copies of past versions of any of these standards.
"The industry is working hard to ensure brands are protected online. At GroupM, we believe it's vital to uphold and adopt industry standards. ABC's verification to the JICWEBS standards gives our brand and our clients increased confidence in digital trading processes."
"The ABC/IAB Robots and Spiders list is a critical resource, providing a central repository where search engines and others committed to transparency have declared themselves."
"The ABC Brand Report helps to show true audience reach across multiple traditional and digital platforms."