Caps By Supply Type - Multiple Copy Sales - National Newspapers
Caps By Supply Type - Multiple Copy Sales & Free Copies
The caps in this section set the maximum number of Multiple Copy Sales or Free Copies that you can claim for designated supply types.
Caps are expressed as a percentage of the ‘total potential penetration’ or other quantifiable measure.
Principles
1. Copies must meet the requirements of the Multiple Copy Sales or Free Copies category
2. If the number of copies supplied is less than the cap then you must claim the actual supply
3. You cannot claim copies supplied over and above the cap
4. Caps cannot be ‘double-counted’ at a particular location already subject to its own cap
5. Caps are set by the Reporting Standards Group
Requirements
1. Copies must meet the requirements of the Multiple Copy Sales or Free Copies category
No additional requirements.
2. If the number of copies supplied is less than the cap then you must claim the actual supply
No additional requirements.
3. You cannot claim copies supplied over and above the cap
If demand exceeds the cap at a particular location you may claim a greater number of copies than the caps below if you have documentary evidence demonstrating a commensurate level of demand. Note: You may ask us for advice before claiming a copy count higher than the cap.
4. Caps cannot be ‘double-counted’ at a particular location already subject to its own cap
- For example if you distribute copies at a distinct betting shop outlet within an hotel then you cannot claim distribution up to the permitted cap for a betting shop and in addition up to the permitted cap for an hotel. However if you distribute at two different points in this environment you can claim up to the quantity of the largest cap at that location.
5. Caps are set by the Reporting Standards group
- You may ask us or any member of the Reporting Standards Group to table a proposed cap to be considered for inclusion.
Caps
Where caps refer to a quantifiable measurement for a location e.g. seats, rooms, attendance etc. then you must have evidence to support this.
| Description/Category | Cap |
|---|---|
| Transport (airside/airline, train, ferry, cruise ship, coach) | No. of seats (based on 1 journey per issue per transport method/location) |
| Train/Bus Station/ Park & Ride | 150 copies |
| Hotel/Apartment block | No. of rooms |
| Events / Exhibitions | 33% of attendance |
| Business / School / College | 33% of no. of staff/students |
| Hospital / Residential Home / Prison | 50% of no. of beds |
| Conferences | 50% of attendance |
| Direct Mailshots | No. of addressees |
| Supermarket / Major store / Petrol station / Motorway Services | 250 copies |
| Managed shopping centre / retail park | Sum of individual outlet caps |
| Other general retail / customer service location | 50 copies |
Guidance
No additional guidance.
