Reported Data - National Newspapers

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Reported Data

This section sets out other data and information that is reported on the ABC Certificate.

Requirements

1. Total Average Circulation

1. You must report the total Average Circulation per issue.

   1. Copies claimed in the following categories will be included in the total Average Circulation figure, broken down by geographical area:

      • Paid Single Copies, including:

        • Retail Sales (Sale or Return)

        • Single Copy Sales

        • Firm Sale

      • Paid Subscriptions, including:

        • Single Copy Subscription Sales (combined with Voucher Subscription Sales on certificates and reports

        • Voucher Subscription Sales (combined with Single Copy Subscription Sales on certificates and reports

        • Corporate Subscription Sales

      • Paid Multiple Copies

      • Free Pick Up Copies
        
        
        The geographical areas are:

        1. United Kingdom

        2. Scotland - as a subset of UK

        3.  England, Wales & N. Ireland – as a subset of UK

        4. Republic of Ireland (ROI)

   2. Copies claimed in the following category will be included in the total Average Net Circulation figure and not broken out:

      • Other Countries

   3. Digital copies are reported separately to the print copies as Publication Active Views and/or circulation. Circulation will be broken down by the following geographical areas: UK, ROI, Other Countries (i.e. no subset of UK is required). Please refer to the relevant circulation category to determine which are eligible for print and/or digital copies.

2.    Print and digital copies circulated to the same individual 

1. You may claim a print copy and a digital copy for an issue that are circulated to the same individual in the circulation analysis and total ABC circulation. This includes a sale or subscription of both a print and digital copy to the same individual (whether as a single transaction – ‘a bundled/package sale’ or separate transactions), where the individual is known and identifiable.
   
   
2. If you include print and digital copies of an issue to the same individual in your claim, as noted in (a) above, you must report the average number of individuals that received both a print and digital copy per issue instance in the total average circulation for the period. This will appear as a note on the certificate and in ABC data.
   
   
   1. Where the details of the individual are not known because the circulation category’s requirements do not require it, then these copies do not need to be accounted for in the note. Examples include retail sales and Free Pick Up.

3. Issue details, circulations

1. For publications published between Monday and Saturday:

   1. You must report the average print circulation for the UK and Republic of Ireland, broken out by circulation category and rate, into the geographical areas detailed above for:

      • Monday to Friday issues

      • Saturday issues

2. You must report a list of the products included in your digital copy claim.

4. The Basic Cover Price 

1. The Basic Cover Price is the published cover price at which a single copy of the publication may be purchased without limitation and for an on-going duration, in contrast to a short-term price or special price only available to a limited class or under limited conditions.
   
   
2. For UK copies where multiple cover prices by edition or by territory (England/Wales/Northern Ireland and Scotland) exist, the Basic Cover Price will be the price at which at least 80% of the circulation is sold at or below. 
   
   
3. You will report the Basic Cover Price for the last issue included in the reporting period (which will appear on the certificate for:
   
   
   1. UK
      
      
   2. Republic of Ireland
      
      Note: If there are different cover prices by day of week then these will be shown.

5. You may choose to report a Group Certificate

1. You may choose to report an optional Group Certificate that combines the circulations from 2 or more publications’ Certificates providing:
   
   
   1. Each Certificate relates to the same Reporting Standards
      
      
   2. Each Certificate is for the same Reporting Period
      
      
   3. Each publication has the same publishing frequency
      
      ABC will produce Group Certificates from the data submitted for the constituent publications.

6. Optional metrics

To enhance the promotion or messaging relevant to your publication, you may request to report optional metrics in addition to the required mandatory metrics, providing these are to an industry-agreed definition, or additional analyses derived from data reported on the certificate. 

Information or data related to the wider brand or group may be reported via a Brand or Group Report (please see separate Reporting Standards for these). 

Please contact us to discuss the details of the additional data you wish to report, including how the claim may be submitted and associated additional audit costs.

Guidance

No additional guidance.