Reported Data - National Newspapers
Reported Data
This section sets out other data and information that is reported on the ABC Certificate.
Requirements
1. Total Average Circulation
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You must report the total Average Circulation per issue.
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Copies claimed in the following categories will be included in the total Average Circulation figure, broken down by geographical area:
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Paid Single Copies, including:
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Retail Sales (Sale or Return)
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Single Copy Sales
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Firm Sale
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Paid Subscriptions, including:
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Single Copy Subscription Sales (combined with Voucher Subscription Sales from Jan 2022)
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Voucher Subscription Sales (combined with Single Copy Subscription Sales from Jan 2022)
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Corporate Subscription Sales
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Paid Multiple Copies
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Free Copies
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The geographical areas are:
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United Kingdom
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Scotland - as a subset of UK
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England, Wales & N. Ireland – as a subset of UK
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Republic of Ireland (ROI)
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Copies claimed in the following category will be included in the total Average Net Circulation figure and not broken out:
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Other Countries
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Digital Edition copies are reported separately to the print copies as Publication Active Views and/or circulation. Circulation will be broken down by the following geographical areas: UK, ROI, Other Countries (i.e. no subset of UK is required).
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2. Issue details, circulations
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For publications published between Monday and Saturday:
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You must report the average print circulation for the UK and Republic of Ireland, broken out by circulation category and rate, into the geographical areas detailed above for:
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Monday to Friday issues
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Saturday issues
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For each 12-month period (January to December) you must report a percentage variance of each day of week average UK and Republic of Ireland circulation across the 12-month period against the total average circulation for the 12-month period as follows:
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The variances will be reported in the December report.
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The percentage variance will be reported separately for the UK and Republic of Ireland geographical areas detailed above.
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3. Optional metrics
- You may report optional metrics in addition to the required mandatory metrics, providing these are to an industry-agreed definition. Note: There may be additional costs associated with the preparation of the certificate and audit of the additional data.
Guidance
No additional guidance.