Personal Identifier Question

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Personal Identifier Question(s) (PIQs) are set by ABC and are used as a means of audit verification. 


2019 ABC Personal Identifier Questions

You may use either of the following questions from 1st January *2019* until 31st December 2019:

  • Date (day) of birth (1-31). For example ‘24’ if your date of birth is 24/08/1987 
  • OR
  • First two letters of town or city of birth. For example ‘WE’ for Weymouth

2018 ABC Personal Identifier Questions

You may use the following questions until 31st December 2018:

  • First two letters of your mother’s first name. For example: Julia = JU
  • Your month of birth. For example: January, February etc, or 01, 02 etc
For Business Events, Business Magazines and Consumer Magazines

The PIQ is used as a means of audit verification for telephone and electronic registrations (e.g. via internet or e-mail) for controlled free circulation or event attendees.

If used to support your claim it must be asked, the answer recorded and the information retained for audit for telephone and electronic requests (e.g. via internet or e-mail) claimed as controlled free circulation , for source documents used to support non-requested controlled circulation obtained by these means or for telephone/internet event registrations where required. Please see the relevant Reporting Standards for more information.

For Regional Publications:

The PIQ is used as a means of audit verification for Free Requested, Delivered Copies.

If used to support your claim it must be asked, the answer recorded and the information retained for audit for telephone and electronic requests (e.g. via internet or e-mail) claimed as Free Requested, Delivered Copies. Please see the relevant Reporting Standards for more information.

For more information or if you have any queries on the Personal Identifier Questions or rules generally please contact us.   

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