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Digital Editions

A digital edition is an edition of the print publication published electronically as a unit.


1. Prior notification of Digital Edition claims and plans are required

2. A Digital Edition is sufficiently similar to be considered the same product as the print parent edition

3. Digital Edition copies are opted in

4. A Digital Edition is published and available to the consumer

5. Digital Edition copies must meet requirements of the relevant print category except where varied by this section


1. Prior notification of Digital Edition claims and plans are required
  1.  Digital Edition claims must be audited by ABC Staff Auditors.

  2.  You must register your intention to claim in advance of the publication of the issues as part of the audit is carried out during the reporting period. 

  3. You must provide planned distribution dates in advance and notify us of any changes.
2. A Digital Edition is sufficiently similar to be considered the same product as the print parent edition 
  1. A Digital Edition must be identified as an edition of a publication reported on the ABC Certificate (the Parent Edition). This means it must carry a logotype/masthead incorporating the generic name of the Parent Edition and be consistent with the general appearance of the Parent Edition.

  2. A Digital Edition is published electronically as a unit.

  3. It may be reformatted to suit the different delivery medium. For example: changes in page size or order.

  4. Editorial or advertising may include electronic enhancements or be adapted to take advantage of the medium. For example: pictures replaced with video. 

  5. Compared to the print parent edition you can change editorial content, providing at any point in time:

    1. A minimum of about 75% of the editorial in the print parent edition is present in the Digital Edition.

    2. Additional editorial, not in the print edition, can be added to the digital edition up to about 25% of the total editorial by volume in the print edition.

    3. You must declare editorial changes when submitting your claim to ABC and be able to demonstrate they fall within the permitted parameters.

  6. A Digital Edition may include live social media feeds, news feeds and/or video feeds. These will be ignored in relation to the editorial change requirements.

  7. A digital edition must carry all of the ROP (not classified) advertisements (by number and advertisers) that appear in the parent edition unless agreed otherwise with the advertiser/agency. 

  8. You can sell advertisements for inclusion in the digital edition only. 

  9. If editorial or advertising renders the digital edition illegal for publication the specific advertising/editorial may be removed. In this instance you can ignore the relevant editorial/advertising from your calculations of changes.

  10. Digital editions and their parent edition must be published on or about a common distribution date.

3. Digital Edition copies are opted in
  1. The individual must have either specifically purchased the Digital Edition, or requested to receive/view it.

4. A Digital Edition is published and available to the consumer
  1. You must provide ABC with free access to the digital edition for every issue.
5. Digital Edition copies must meet requirements of the relevant print category except where varied by this section 
  1. Digital Edition copies can be claimed only for specified circulation categories depending on the sector. The requirements of those categories in relation to print copies apply to Digital Edition copies except as varied by this section. 

  2. In relation to all paid categories you must be able to demonstrate the copy has been sold and at what price.

  3. If an individual receives the Digital Edition free:

    1. You must capture their name and email address. 

    2. You can only claim one Digital Edition copy per individual.

    3. You cannot claim the copy if you have provided a paid or free print copy to the same individual (where known). 

  4. For Corporate Subscription Digital Editions:

    1. There must be a contractual arrangement between the purchaser (a third party employer) and the publisher for at least two issues

    2. The copies are purchased by the third party employer for its employees

    3. The claimed quantity must be restricted to those employees that have personally opted to receive/view the Digital Edition. For example: A company takes out a subscription for each of its 100 employees. If only 40 of those employees personally register to receive/view the digital edition then only those 40 copies may be included on the ABC Certificate.

  5. Gift subscriptions, where the recipient receives a subscription as a gift from a paying subscriber (up to a maximum of 12 gift subscriptions per subscriber), can be claimed as Digital Edition Single Copy Subscription Sales as follows:

    1. The recipient’s email address must be provided.

    2. The recipient is deemed (for ABC purposes) as having paid for the subscription.

    3. The recipient's geographical location for reporting purposes will be treated as being the same as that of the purchaser making the gift.

  6. You must retain and supply us on an issue by issue basis (or as otherwise agreed) a list of individual recipients for each issue (the ‘Total Distribution List’ (TDL)) which includes details of all the recipients of individually distributed print copies and all free Digital Edition copies  We must be able to identify the circulation category/type each copy is claimed in. As referred to above, this list should exclude:

    i) Duplicate records (i.e. each individual on the list can only be claimed once - the print copy takes precedence).

    ii) Individuals where Hard Bouncebacks have arisen from email notifications for Digital Editions.

  7. You must supply us the claim for Digital Edition copies on an issue by issue basis (or as otherwise agreed). 


 See specific circulation categories for mandatory and optional reporting of Digital Editions. Note:

  1. Corporate Subscriptions (which can only be claimed for Digital Editions) will be reported as Paid Subscription Copies.

  2. If you are breaking out Paid Single Copies into Full Rate and Below Full rate then Digital Edition sales must be claimed in the appropriate rate band by comparing the price paid with the UK print copy Basic Cover Price


G5. Digital Edition copies must meet requirements of the relevant print category except where varied by this section 
  1. Typically to provide evidence of the email alerts to individuals informing them that the issue is available for view/download you will provide system generated proof (such as a notification log of the email alerts sent). This system generated proof would normally need to include evidence of what has been distributed, when and to whom, such as:

    1. Date sent
    2. Time sent
    3. Name of publication
    4. Issue identifier
    5. Email address
    6. Size of file delivered
    7. Addressee identifier

  2. Our testing of email alerts may involve email ‘writebacks’ to individuals on an on-going basis during the reporting period which is why we will ask for information throughout.

  3. Single copy retail sales of Digital Editions via a third party retailer (for example Apple Newsstand, Google, Amazon etc) will be reported in the category Retail Sales (Sale or Return). Single copy sales of Digital Editions direct to a consumer by the publisher will be claimed in the category Single Copy Sales.

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