The Geographical Analysis is an optional breakout of the circulation into geographical locations.
- Publishers may optionally report a Geographical Analysis
- The circulation is analysed into standardised geographical locations
1. Publishers may optionally report a Geographical Analysis
- You may report a Geographical Analysis as an optional table added to the Standard Certificate.
2. The circulation is analysed into standardised geographical locations
- The Geographical Analysis is a census of the analysed data (i.e. not sample based and no extrapolation).
- You may select the level of detail to which you analyse copies, with the ability to mix different levels from the following:
- World Region. For example: Europe, North America, Asia
- Country. For example: United Kingdom, Ireland, Germany
- UK Region. For example: East Anglia, East Midlands
- UK Counties. For example: Cambridgeshire, Dorset
- You may analyse copies as ‘Other’, which will have a distinct definition (I.e. ‘none of the above’), and which you must be able to prove the categorisation. For example: United Kingdom 3,879 broken out into London 3,100 and Other 779 (being UK but not London).
- If you cannot prove a copy’s categorisation or choose not to analyse it in a geographical category then it will be reported as ‘Not analysed’.
You will report the Geographical Analysis as follows, which will be broken out on the ABC Certificate:
- As an analysis of the Audit Issue circulation.
G2. The circulation is analysed into standardised geographical locations
- Retail sales can be analysed by the geographical location of the wholesaler
Further guidance on compiling geographical analyses into UK counties and overseas countries is available here.