ROI Consumer Magazines

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Reported Data

This section sets out other data and information that is reported on the ABC Certificate.


1. Total Average Circulation
  1. You must report the total Average Circulation per issue for analysed into UK & Republic of Ireland, and Other Countries. 

    Primary categories

    Circulation categories eligible

    Breakdown of copies

    Additional analysis

    Paid Single Copies

    Retail Sales:

      Sale or return

      Firm Sale

    Single Copy Sales


    Full Rate

    Below Full Rate but not less than 20%

    Below 20%

    Multipack analysis





    Paid Subscriptions

    Single Copy Subscriptions

    All You Can Read Sales

    Multiple Subscriptions

    Requested Sponsored Subs

    Corporate Subs (digital only)


    Single Copy Subscriptions:

     - Full Rate

     - 20% - 99% of Full Rate

     - Below 20% of Full Rate


    All You Can Read Sales



    - Multiple Subscriptions

    - Requested Sponsored Subscriptions

    - Corporate Subscriptions (digital only)






    Membership Copies

    Membership Copies (formerly Society)







    Paid Multiple Copies

    Paid Multiple Copies



    Consumer / location type





    Free Copies

    Controlled Circulation


    Monitored Free Distribution

    Free Retail Voucher

    Free Letterbox

    Sample Free Distribution


     - Net

     - Gross



     - Net

     - Gross

    - Controlled


    - Non-Controlled


    - Monitored Free


          Net by hand

          Net Other


    - Free Retail


    - Free Letterbox

    - Sample Free



    Sample Free Distribution – by issue


2. Actively Purchased Circulation
  1. We will report an analysis of the paid element of the total Average Circulation which is defined as Actively Purchased, being the sum of circulation from the following categories:

    1. Paid Single Copies (Retail and Single Copy Sales)

    2. Paid Subscription Copies - Individual (Single Copy Subscriptions and All You Can Read Sales)

    3. The Actively purchased circulation will be analysed by print and Digital Edition copies by UK & ROI, and Other Countries.
3. Issue details, circulations and variances
    1. You must report for each issue in the Reporting Period the issue identifier. For example cover date, issue number

    2. We will report the percentage variance of any issue’s total circulation from the average circulation, where this is greater than 10%.

    3. You must report additional issue circulation figures as follows:

      1. For publications publishing fewer than 18 issues in a calendar year, for each issue:

        • The issue’s identifier and its total circulation*

        • The issue’s actively purchased circulation and purchased percentage. 

      2. For publications publishing 18 or more issues in a calendar year:

        • The number of issues distributed/made available in each month (determined as detailed in the section ‘Issues to be Included).

        • The average of the total circulations* of those issues distributed in each month

        • The average actively purchased circulation of those issues distributed in each month together with the average actively purchased percentage. 

        • *Not including any adjustments for differences between estimated and actual sales for previous periods (means these breakdowns may not equate exactly to total average net circulation).

4. Duplicate copies
  1. You cannot claim duplicate copies to a known individual unless there is a category available to report them (for example Multiple Subscriptions, Paid Multiple Copies). Note: 

    1. A duplicate is defined as two or more occurrences of the same name, or company name (where the addressee is not identified by name or job title) or address unless it can be shown that the copies are distributed to different individuals.

5. You may choose to report a Group or Series Certificate
  1. You may choose to report an optional Group Certificate that combines the circulations from 2 or more publications’ Certificates providing:

    • Each Certificate relates to the same Reporting Standards

    • Each Certificate is for the same Reporting Period


      • You may include publications with different publishing frequencies

      • ABC will produce Group Certificates from the data submitted for the constituent publications.

  2. You may choose to report a Certificate for a Series of Publications where:

    1. There is evidence that the publications form part of a series and that they are not ‘one-shots’ which require separate certification.

    2. Each publication is clearly identified as part of the series by the use of a common series logo or appropriate strapline on the front cover.

6. Optional Analyses
  1. You may request to report additional analyses, derived from (or closely connected with) data reported on the certificate, subject to the following:a)    You may request to report additional analyses, derived from (or closely connected with) data reported on the certificate, subject to the following:

    1. The data to be reported on the certificate is, in our opinion:

      • Auditable

      • Clear (terms defined or explained as appropriate)

      • Related to the product being certified

      • Albeit reporting different information, is in keeping with the requirements for data and evidence in relation to the current Reporting Standards. For example: If the breakout is an analysis of subscription bundles, we would expect the evidence levels to be in line with that already in place for subscriptions.  

      • We will review the request and confirm whether we agree it can be reported, how it will be reported and any requirements in relation to the audit timing or process.

Note: There may be additional costs associated with the preparation of the certificate and audit of the additional data. 


 No additional guidance.

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