ROI Paid Newspapers

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Issues to be included / excluded

All published issues for which the majority of the distribution took place within the Reporting Period must be included except for any issues allowed to be excluded according to this section.


Principles

  1. All issues published in the Reporting Period must be included

  2. Published issues that are allowed to be excluded according to this section may be removed from the average circulation figure

  3. Issues allowed to be excluded from the average circulation figure will be reported


Requirements 

1. All issues published in the Reporting Period must be included
  1. Whether an issue is included in the Reporting Period is determined by the date by which 50% of the claimed distribution is distributed/made available. For each component of distribution the date distributed/made available is determined as follows:

    1. Mailed copies: The date the copies enter the distribution chain, i.e. when they are posted or delivered to a courier.

    2. Paid copies: The first date the copies are made available to the consumer, i.e. for retail sales the first official on sale date.

    3. Copies made available for pick up by consumer: The date the copies are made available/handed out to the consumer.

2. Published issues that are allowed to be excluded according to this section may be removed from the average circulation figure  
  1. There are certain circumstances under which you may exclude an issue from the reported circulation. The circumstances and information surrounding any exclusion are subject to audit.

  2. Daily Publications:  You may exclude an issue if:

    • Due to circumstances outside your control:

      • The planned level of distribution is achieved but is severely delayed or withdrawn prematurely from sale resulting in a shortfall in the Normal Net Sale* greater than 5%.

    • You can demonstrate there is a shortfall in the Normal Net Sale* greater than 5% because of the occurrence of a local public holiday that is evidenced either:

      • By publication on an official local authority website; or

      • By virtue of a long-standing custom/tradition previously recognised by ABC.

  3. Daily Publications:  You may optionally exclude the following issues without the need to demonstrate a shortfall in circulation:

    1. Any issue published on an Official National Public Holiday.

      1. Note: As Good Friday is not an official public holiday in the Republic of Ireland you cannot use the optional exclusion rules to exclude affected issues from your circulation claim. However you may exclude the issue of a daily publication published on Good Friday as long as its net sale is lower than its normal net sale by 5% or more.

    2. Issues published during the Christmas/New Year trading period, which is defined as from Christmas Eve to the second official working day after 1st January (inclusive).

  4. Weekly Publications or less frequent:  You may exclude an issue if:

    1. Due to circumstances outside your control:

      • The planned level of distribution is achieved but is severely delayed or withdrawn prematurely from sale resulting in a shortfall in the Normal Net Sale* greater than 5%.

    2. You can demonstrate there is a shortfall in the Normal Net Sale* greater than 5% because of the occurrence of a local public holiday, that is evidenced either:

      • By publication on an official local authority website; or

      • By virtue of a long-standing custom/tradition previously recognised by ABC.

    3. You can demonstrate there is a shortfall in the Normal Net Sale* greater than 5% because of the occurrence of an official National Public Holiday (England, Scotland, NI or Wales as appropriate). Note: Does not apply to Easter holidays - see below.

  5. Weekly Publications or less frequent:  You may optionally exclude the following issues without the need to demonstrate a shortfall in circulation:

    1. An issue published on Easter Sunday

    2. The issue published in the week containing Easter Monday

    3. Any two of the three issues published in the three weeks preceding the first Sunday after New Year’s Day.

      Note: As Good Friday is not an official public holiday in the Republic of Ireland you cannot use the optional exclusion rules to exclude affected issues from your circulation claim. However you may exclude the issue of a weekly publication published in the week containing Good Friday as long as its net sale is lower than its normal net sale by 5% or more.

  6. *Normal Net Sale: The Normal Net Sale used in the above calculations must:

    1. Be the average normal net sale of the previous four equivalent issues (e.g. for a Monday compare to Mondays etc). Note:

      • If one or more of the last four issues are excluded because of an official National Public Holiday or Christmas/New year trading period exclusions then do not use this as one of the four comparable issue but go back one further issue.

      • One or more of the last four issues are excluded for reasons outside your control then it will be counted as one of the four comparable issues.

      • Only include individually purchased sales (i.e. Paid Single Copies and Paid Subscriptions 

3. Issues allowed to be excluded from the average circulation figure will be reported
  1. Any issues excluded from the reported circulation will be reported on the Certificate.


Reporting

You will report the following which will be reported on the ABC Certificate:

  1. Number of issues included in the circulation claim.

  2. Details of any issues excluded from the circulation claim, including the general reason for exclusion. 


Guidance

No additional guidance.

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