This section sets out other data and information that is reported on the ABC Certificate.
1. Total Average Circulation
You must report the total Average Circulation per issue for analysed into UK and Other Countries, unless you choose to report the international circulation option, in which case you must report a geographical analysis of the Audit issue circulation instead.
2. Total Average Retail Sale
You must report the total Average Retail Sale per issue for the Reporting Period analysed into UK and Other Countries. The Audit issue Circulation must be broken out by Print and Digital Edition (as applicable) as shown below:
Circulation categories eligible
Breakdown of copies
Age of requests
Age of requests
Monitored Free Distribution
Net by hand
Sample Free Distribution
Paid Single Copies
- Sale or return
- Limited Sale or Return
- Firm Sale
Single Copy Sales
Single Copy Subscriptions
Corporate Subs (digital only)
3. Issue details, circulations and variances
You must report for each issue in the Reporting Period the issue identifier. For example cover date, issue number.
We will report the percentage variance of any issue’s total circulation from the average net circulation, where this is greater than 10%.
You must report additional issue circulation figures as follows:
For publications publishing fewer than 18 issues in a calendar year, for each issue:
The issue's identifier and its total circulation*
The issue's actively purchased circulation and purchased percentage
For publications publishing 18 or more issues in a calender year:
The numbers of issues distributed / made available in each month (determained as detailed in the section 'issues to be included').
The average of the total circulations* of those issues distributed in each month.
The average actively purchased circulation of those issues distributed in each month together with the average actively purchased percentage.
*Note including any adjustments for differences between estimated and actual retail sales for previous periods (means these breakdowns may not equate exactly to the total average circulation).
4. Duplicate Copies
You cannot claim duplicate copies to a known individual unless there is a catergory available to report them (for example Multiple Subscriptions) Note:
A duplicate is defined as two or more occurrences of the same name, or company name (where the addressee is not identified by name or job title) or address unless it can be shown that the copies are distributed to different individual addressees.
The mailing list tested for duplicates must include all copies where there is a requirement for the end recipient to be known. This means copies in the following categories must be tested: Single Copy Subscriptions, Paid and Controlled, Sponsored Subscription Sales, Society/Association/Organisation Circulation, Controlled Free Circulation and Non-Controlled Free Circulation.
5. Optional analyses
You may request to report additional analyses, derived from (or closely connected with) data reported on the certificate, subject to the following:
The data to be reported on the certificate is, in our opinion:
Related to the product being certified
Albeit reporting different information, is in keeping with the requirements for data and evidence in relation to existing relevant Reporting Standards. For example: If the breakout is an analysis of subscription bundles, we would expect the evidence levels to be in line with that already in place for subscriptions.
We will review the request and confirm whether we agree it can be reported, how it will be reported and any requirements in relation to the audit timing or process.
Note: There may be additional costs associated with the preparation of the certificate and audit of the additional data.
No guidance available