Website/App Activity

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Reporting Standards for products registered to report Website/App Activity.

View Web/App Activity Standards( printable PDF )

Reporting Standards

• Metrics and Reporting

• General Principles and Record Keeping

• Return Form Submission, Audit, Certification

• Website/App Activity - Appendix 1: Key Metrics (including AV and Ad Metrics)
• Website/App Activity - Appendix 2: Other Metrics

Latest updates

April 2021

• The Standards have been overhauled to provide a more flexible and cost-effective method of reporting Web and App activity. This includes a change in the mandatory metric, the ability to report multiple websites on a single certificate and a greater focus at audit on the analytics solution used to report data.

October 2020

• The responsibility for AV and Ad Web Traffic metrics has been transferred from JICWEBS to ABC.

August 2018

• Web Traffic: Breaking out automated traffic becomes optional, for certificates of two months or more the domain/inventory listing is only reported for the final month. See relevant sector (e.g. National Newspapers for details of the change)

December 2016

• Frequency of reporting: Products must be certified at least every 12 months

• Weekly Unique Browsers (optional): The designated reporting week may be varied from the default (Monday to Sunday) with ABC's agreement. For example Sunday to Saturday.

• Device Type reporting (optional): Greater flexibility introduced with an 'other' category and ability for more detailed breakouts.

If you require information on any earlier changes please contact us.

Archived standards

If you require past versions of Reporting Standards you can find them here.