ABC is a leading digital verification expert and a TAG (Trustworthy Accountability Group) approved auditor.
Our independent Brand Safety audit enables you to obtain the globally recognised TAG Brand Safety Certified Seal. Acheiving the seal provides transparency, choice and control for media buyers, and a brand safety framework for sellers to support trading and boost digital advertising.
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Join some of the world's leading companies who have been independently verfied by ABC. See all clients

Choose ABC for your Brand Safety Audit and you will receive:
- World-class verification from an independent auditor
- High quality support and advice from leading experts
- Dedicated account and audit managers
- Marketing support
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Who is a Brand Safety Audit for?
It’s essential to advertisers that they keep their brands safe and find the most suitable placements in every digital environment. Finding their adverts next to certain types of content can cause significant damage to their brand's consumer reputation and revenue.
Our audit services are available to direct buyers, sellers, intermediaries, platforms, content verification (CV) and anti-piracy vendors. In relation to CV vendors, our unique testing provides insight into the capabilities of each product to block and report ad misplacement, and the value these brand safety tools can deliver.
We've helped the following clients to acheive the TAG Brand Safety Certified Seal.

Adverty

Agenda21 Digital

Amobee

Audience Store

Auto Trader

Bauer Media Group

Bidstack

Blis Global Ltd

Conde Nast Publications

Conversant

Core

Crimtan

Dailymotion

Dentsu

Essence

ESI Media Ltd


Facebook Audience Network

Fifty

Financial Times Ltd

Finecast

Global Media Entertainment Ltd

GroupM

Guardian Media Group

Havas

Haymarket

Hearst UK

Hello!

Hybrid Theory

Immediate Media

Inskin


IPG Mediabrands

JAA Media

Just Premium

Knorex

LADbible

LiveScore

LoopMe

m6

Mail Metro Media

MediaCom

Merkle Periscopix

MindShare

MiQ Digital LTD

Mobsta

Moloco Ads

Nativo

News UK & Ireland Limited

Omnicom Media Group UK

OutBrain

Playground XYZ

Precise TV

Reach Shared Services

Rezonence Ltd

Samsung Electronics UK

Scoota

Seedtag

Sky

Spotify

TAN Media

Teads Ltd

Telegraph Media Group

The7stars

The Kite Factory

The Trade Desk

TikTok

Total Media

Triplelift

Twitter UK Ltd

Unruly

VDX.tv

Venatus

Vevo (UK)

Wavemaker

Xaxis Digital Ltd

Yahoo
As part of our Brand Safety work, we also test Content Verification (CV) products. Our testing provide insights into the capabilities of CV products to block and report ad misplacement – making it easy to show potential clients the value they can deliver.