Brand Safety

ABC is a leading digital verification expert and a TAG (Trustworthy Accountability Group) approved auditor.   

TAG logoOur independent Brand Safety audit enables you to obtain the globally recognised TAG Brand Safety Certified Seal. Acheiving the seal provides transparency, choice and control for media buyers, and a brand safety framework for sellers to support trading and boost digital advertising.  

Contact Jo Reid on +44 (0)1442 200 839 or This email address is being protected from spambots. You need JavaScript enabled to view it. 

Join some of the world's leading companies who have been independently verfied by ABC. See all clients

Hearst "Thanks ABC. We really appreciated your support and collaboration throughout the audit process."
AJ Brown, Global Brand Safety & TAG Officer, Twitter
 

Choose ABC for your Brand Safety Audit and you will receive: 
  • World-class verification from an independent auditor
  • High quality support and advice from leading experts
  • Dedicated account and audit managers
  • Marketing support
Contact Jo Reid  +44 (0)1442 200 839
 This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Who is a Brand Safety Audit for?

It’s essential to advertisers that they keep their brands safe and find the most suitable placements in every digital environment. Finding their adverts next to certain types of content can cause significant damage to their brand's consumer reputation and revenue.

Our audit services are available to direct buyers, sellers, intermediaries, platforms, content verification (CV) and anti-piracy vendors. In relation to CV vendors, our unique testing provides insight into the capabilities of each product to block and report ad misplacement, and the value these brand safety tools can deliver. 

We've helped the following clients to acheive the TAG Brand Safety Certified Seal.

Adverty

Agenda21 Digital
Amobee logo 300x300
Amobee
Amobee logo 300x300
Anzu
AudienceStore 300x300
Audience Store

Auto Trader

Bauer Media Group

Bidstack

Blis Media Ltd
Conde Nast original Logo 300x300
Conde Nast Publications

Conversant
Core Logo Navy RGB
Core

Crimtan
DAZN 300x300
Dailymotion
DAZN 300x300
DAZN Media
Dentsu 300x300
Dentsu
ESI Media logo
eBay (UK)
ESI Media logo
Essence
ESI Media logo
ESI Media Ltd
facebook wordmark 1
Facebook
facebook wordmark 1
Facebook Audience Network
FiftyMedia 300x300
Fifty

Financial Times Ltd
Global Logo 300x300
Gamer Network
Global Logo 300x300
Global Media Entertainment Ltd
GroupM Hero Logo RGB150
GroupM
The Guardian logo
Guardian Media Group

Havas
Haymarket logo
Haymarket
Hearst Logo 300x300
Hearst UK
hello 300x300
Hello!
hello 300x300
Hybrid Theory

Immediate Media

Inskin
instagramsq 300x300
Instagram
IPG 300x300
IPG Mediabrands
Jaa logo 300x300
JAA Media

Just Premium
knorex
Knorex
LADbible 300x300
LADbible
LiveScore 300x300
LiveScore

LoopMe
squiggle Associated News Logo 300x300
m6
squiggle Associated News Logo 300x300
Magnite
squiggle Associated News Logo 300x300
Mail Metro Media
Merkle 300x300
MediaCom
Merkle 300x300
Merkle Periscopix
Media IQ 300x300
MindShare
Media IQ 300x300
MiQ Digital LTD
Mobsta logohoriz 300x300
Mobsta
Mobsta logohoriz 300x300
Moloco Ads

Nativo
navigate digital logo 300x300
Navigate Digital
News UK Logo 300x300
News UK & Ireland Limited
OMG Logo 300x300
Omnicom Media Group UK
Outbrain Logo Orange 300x300
OutBrain
playground logo
Playground XYZ

Precise TV
PublicisMedia 150x150
Publicis Media
Reach logo 300x300
Reach Shared Services

Rezonence Ltd

RTE
Samsung Ads Logo 300x300
Samsung Electronics UK

Scoota
Shpock 300x300
Shpock
Shpock 300x300
Sky
Spotify Logo RGB Green 300x300
Spotify

SYZYGY

TAN Media
Teads new 300x300
Teads Ltd
The Telegraph logo
Telegraph Media Group
T7S Logo WHITE 300x300
The7stars
MCC Media
The Kite Factory
the Trade Desk 300x300
The Trade Desk
TikTok
TikTok

Total Media
triplelift 300x300
Triplelift
triplelift 300x300
Twitter UK Ltd

Unruly
VDX tv RGB Large
VDX.tv

VE Global UK

Venatus
Verizon Media
Verizon Media
vevo
Vevo (UK)
Vice Logo 300x300
Wavemaker

Xaxis Digital Ltd

As part of our Brand Safety work, we also test Content Verification (CV) products. Our testing provide insights into the capabilities of CV products to block and report ad misplacement – making it easy to show potential clients the value they can deliver.

We've verified the following clients Content Verification
Media Audits

ABC releases data for the UK media industry to use when trading advertising. Our audits can cover your whole brand.

Third Party Auditing & Consultancy

ABC are a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading. Our process and bespoke audits cover the following areas.

Our logo stands for quality and trust in media, empowering our industry to trade with confidence.

ABC Logo