ABC is a leading digital verification expert and an EDAA (European Interactive Digital Advertising Alliance) approved certification provider.
We are recognised as an approved Certification Provider for companies wanting to be independently certified by the European Industry Self-Regulatory Framework on Data-Driven Advertising.
We have a wealth of experience having been the first in the UK to perform Targeted Advertising audits in 2010 making us well placed to be your audit partner to achieve your EDAA Trust Seal.
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Why do you need an EDAA Trust Seal?
With growing concerns around consumer privacy and the consumer’s online experience, advertisers are looking for business solutions to rebuild consumer trust through enhanced transparency and control.
The European Interactive Digital Advertising Alliance (EDAA) delivers an industry-wide programme, called the European Industry Self-Regulatory Framework on Data-Driven Advertising. It aims to support Data-Driven Advertising (or Targeted Ads) as an effective business practice in the toolbox of marketers, by ensuring internet users can understand and control their online ad experience.
The trading seal has significant market value to compliant businesses, conveying a sense of trust and good standing from consumers and business partners towards the company that receives it.
How ABC can support you obtaining your EDAA Trust Seal:
- World-class verification from a EDAA Certification Provider
- Over 22 years of digital auditing expertise
- Dedicated account and audit managers
- Marketing support