ABC is a leading digital verification expert and are an independent Auditor for COUNTER

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We've been delivering COUNTER audits since 2006 so have extensive experience and expertise in doing them. Our consultative approach means you benefit from high quality support and advice from start to finish making the audit process straightforward.

The COUNTER Code of Practice ensures vendors and publishers can provide their library customers with consistent, credible and comparable usage data. This enables libraries to compare data received from different publishers and vendors.  

We've supported many of the world's leading libraries and publishing platformsSee clients 

Contact Andy Flint on +44 (0)1442 200 827 or This email address is being protected from spambots. You need JavaScript enabled to view it.

"ABC is an integral part of the COUNTER community, working alongside the Technical Advisory Group to help ensure that everything we discuss is practicably auditable. During the audit process itself the ABC team ensure an open flow of communication between all parties, helping to resolve any issues that might arise."
Tasha Mellins-Cohen, Director, COUNTER

Who is COUNTER for?

Libraries spend considerable amounts of money licensing different types of online content to support their user’s needs. Libraries need to assess user activity, in relation to this content, to ensure that this money is spent as productively as possible.

The COUNTER Code of Practice helps librarians demonstrate the value of electronic resources by facilitating the recording and reporting of online resource usage stats in a consistent and credible way.

The implementation of the Code of Practice helps publishers and vendors support their library customers and provide statistics comparable with those of their competitors.

To become COUNTER compliant, publishers and vendors must undergo an independent audit of their COUNTER reports within six months of signing the Declaration of Counter Compliance.


Choose ABC for your COUNTER Audit: 
  • World-class verification from an independent auditor
  • High quality support and advice from leading experts
  • Dedicated account and audit managers
  • Marketing support
Contact Andy Flint  +44 (0)1442 200 827
 This email address is being protected from spambots. You need JavaScript enabled to view it.

Audited Entities

Supported Publisher Platforms

Media Audits

ABC releases data for the UK media industry to use when trading advertising. Our audits can cover your whole brand.

Third Party Auditing

ABC are a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading. Our process and bespoke audits cover the following areas.

Our logo stands for quality and trust in media, empowering our industry to trade with confidence.

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