The Trustworthy Accountability Group (TAG) is a U.S. based initiative created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA) and IAB US, alongside companies throughout the digital ad supply chain.
TAG focuses on four core areas:
- Eliminating ad fraud
- Combating malware
- Fighting internet piracy
- Promoting brand safety
Companies wishing to demonstrate their industry support and best endeavors in each of these areas can register with JICWEBS or TAG and work towards achieving one or more of their Certification Seals.
Our TAG validation service takes a consultative approach and promotes confidence by demonstrating that you’re providing targeted protection against the risk of ad fraud.
It confirms your commitment to transparency so you can build trust with your customers. An immediate competitive advantage.