Delivering a Stamp of Trust for the Media Industry


We've been verifying media companies to industry agreed standards since 1931. All our verified clients have earned a stamp of trust which clearly demonstrates their commitment to quality, transparency and industry agreed standards. This enables their partners to trade with confidence. Our verification services can be broken into two areas - Brand Measurement and Good Practice.

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Brand Measurement

We're experts in certifying print, digital and event figures across a wide range of media platforms.

You can use our Brand Report to deliver industry standard data to your trading partners.

We also verify measurement products; the independent companies media owners use to help them to deliver or analyse media channels.


ABC provides us with a consistent measure of our circulation and digital reach that is credible to our advertisers. It's got the respect of everyone in the industry and is really important for us as a business. 
Jamie Credland, SVP Marketing and Strategy, The Economist Group

Good Practice


We work closely with other organisations to independently verify the adoption of their industry agreed standards.

Our verification services here focus on good practice and processes employed by businesses in support of the key questions being asked in today's digital industry. Is my ad campaign...

ABC verification of digital trading processes is vital to ensure that advertisers are getting what they are paying for and their brands are protected when they place advertising online. 
David Ellison, Marketing Services Manager, ISBA

ABC Reports

ABC reports are available to all ABC Members and paid users.

View our latest reports

Breakfast Briefing 

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Did you miss our last Breakfast Briefing?

View the speaker presentations

Contact Us

ABC - Audit Bureau of Circulations Ltd
Saxon House, 211 High Street, Berkhamsted, Hertfordshire, HP4 1AD

Switchboard: +44 (1442) 870 800
Office hours are 9am - 5.30pm Monday to Friday

Send us a message

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.


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