Delivering a Stamp of Trust for the Media Industry

Brand Safety

Brand SafetyG

Advertisers fear the web content they end up on, i.e. the context surrounding their creative, may be detrimental to their brand values and potentially damage their reputation with long standing affect.

Brand safety is therefore all about ensuring adverts only appear on appropriate content. We verify digital business, including ad tech providers, to help them demonstrate they're doing all they can to deliver this.

The Digital Trading Standards Group (DTSG)

The Digital Trading Standards Group (DTSG) is a cross industry working group managed by JICWEBS.

The group created a set of high level Principles aimed at minimising the risk of ad misplacement and our role is to independently assess whether a business is compliant with these Principles.

Upon successful completion, businesses are issued a Certificate and Seal of Compliance from JICWEBS, demonstrating their commitment to brand safety.

OrganisationDate seal is valid toReports/Certificates
download May 2018 View
Logo_Small_dark_160x55-01-1.png November 2018 View
Adobe Advertising Cloud May 2018 View
ac_logo_black.jpg November 2018 View
adroll logo cmyk March 2019 View
adyoulike2 December 2018 View
Affectv logo 01 January 2019  View
s3-news-tmp-108565-agenda21--default--5721.png September 2018 View
Amnet September 2018  View
AutoTrader January 2019 View 
Picture1.png August 2018 View
Blis-new-logo.jpg September 2018 View
clearstream.JPG August 2018 View
December 2018 View
April 2018 View
Crimtan logo May 2018 View
Exponential Interactive May 2018 View
Picture2.png August 2018 View
3C33D0B8-6A16-4131-AFBA41B49ED0914D.png February 2019 View
GroundTruth-Press-Logo.jpg November 2018 View
groupm digital brand safety logo.png November 2018 View
Havas-RED.jpg January 2019 View
inskin June 2018 View
DccRUBn4_400x400.jpg August 2018 View
loopmelogo.jpg November 2018 View
Media IQ July 2018 View
NaZPwbuw.jpg October 2018 View
Oath logo September 2018 View
May 2018  View
Precise-tv-logo-colour-black-transp.png January 2019 View
Publicis January 2019 View
Pulsepoint August 2018 View
May 2018  View
RadiumOne Logo Black RGB May 2019 View
rezonence1.png September 2018 View
Rubicon January 2019 View
Scoota Logo final1 October 2018 View
sovrn_peak_large.png August 2018 View
January 2019 View
Switch-logo.png April 2018  
Picture3.jpg August 2018  View
November 2018 View
logo-header@2x.png January 2019 View
Newlogo_NOtag_Green.jpg January 2019 View
Unruly May 2018 View
valassis_digital.png March 2019 View
veee November 2018 View
Core-Logo-H-300px.png July 2018 View
ViantTime Logo Black RGB 1 May 2018 View
Vibrant Media May 2018 View
August 2018 View
September 2018 View
September 2018 View

Content Verification

Content Verification (CV) technology is designed to crawl through hundreds of web pages, classifying the content and making decisions on whether the content is appropriate for the advertising campaign. 

This means they reduce the risk of advertising appearing alongside inappropriate content such as adult, hate speech, breaking news and illegal websites for example.

Working towards the JICWEBS Content Verification (CV) Principles, we verify the capabilities of CV Products in a consistent and transparent way.


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Contact Us

ABC - Audit Bureau of Circulations Ltd
Saxon House, 211 High Street, Berkhamsted, Hertfordshire, HP4 1AD

Switchboard: +44 (1442) 870 800
Office hours are 9am - 5.30pm Monday to Friday

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.


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