Delivering a Stamp of Trust for the Media Industry

Brand Safety

Brand SafetyG

Advertisers fear the web content they end up on, i.e. the context surrounding their creative, may be detrimental to their brand values and potentially damage their reputation with long standing affect. Some high profile examples of this were reported by The Sun in 2015 and more recently by The Times in February 2017.

Brand safety is therefore all about ensuring adverts only appear on appropriate content. We verify digital business, including ad tech providers, to help them demonstrate they're doing all they can to deliver this.

The Digital Trading Standards Group (DTSG)

The Digital Trading Standards Group (DTSG) is a cross industry working group managed by JICWEBS.

The group created a set of high level Principles aimed at minimising the risk of ad misplacement and our role is to independently assess whether a business is compliant with these Principles.

Upon successful completion, businesses are issued a Certificate and Seal of Compliance from JICWEBS, demonstrating their commitment to brand safety.

OrganisationDate seal is valid toReports/Certificates
download May 2018 View
Adobe Advertising Cloud May 2018 View
adroll logo cmyk Mar 2018 View
Jan 2018  View
Amnet Sept 2017  View
Sept 2017  View
Dec 2017  View
Apr 2018 View
Crimtan logo May 2018 View
Exponential Interactive May 2018 View
Nov 2017  View
inskin Jun 2018 View
maxpoint Mar 2018 View
Media IQ Jul 2017  View
May 2018  View
1200px Publicis logo.svg Jan 2018 View
Pulsepoint Aug 2017  View
May 2018  View
RadiumOne Logo Black RGB May 2018 View
Jan 2018 View
Apr 2018 View
 Nov 2017 View
Unruly May 2018 View
Core-Logo-H-300px.png July 2018 View
ViantTime Logo Black RGB 1 May 2018 View
Vibrant Media May 2018 View
Mar 2018  View
Aug 2017 View
Sept 2018 View
Sept 2017 View

Content Verification

Content Verification (CV) technology is designed to crawl through hundreds of web pages, classifying the content and making decisions on whether the content is appropriate for the advertising campaign. 

This means they reduce the risk of advertising appearing alongside inappropriate content such as adult, hate speech, breaking news and illegal websites for example.

Working towards the JICWEBS Content Verification (CV) Principles, we verify the capabilities of CV Products in a consistent and transparent way.

Read our latest CV Report here

ABC Reports

ABC reports are available to all ABC Members and paid users.

View our latest reports

Breakfast Briefing 

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Contact Us

ABC - Audit Bureau of Circulations Ltd
Saxon House, 211 High Street, Berkhamsted, Hertfordshire, HP4 1AD

Switchboard: +44 (1442) 870 800
Office hours are 9am - 5.30pm Monday to Friday

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.


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