Delivering a Stamp of Trust for the Media Industry

Online Behavioural Advertising

EDAAB

Online Behavioural Advertising (OBA) is all about how marketers use technical methods to track which websites you visit to build a profile of you as a consumer. The end goal is to deliver types of adverts that the marketer believes would interest you. How this works is explained here by the IAB UK

Importantly, most of the time these marketers don't know your name or where you live etc. But it's this perception of a lack of privacy that meant the industry developed standards to help consumers understand what's happening and take control of what information they wish to share.


EDAA

The European Interactive Digital Advertising Alliance (EDAA) is based in Brussels and runs the OBA Self-Regulatory Certification Programme for companies within Europe. They manage the process of licensing the Ad Choices (OBA) icon and also administer the Certification programme to these European standards.

ABC is an OBA Certification Provider approved by the EDAA and authorised to distribute the EDAA's Trust Seal to companies meetin the relevant requirements.

OrganisationDate seal is valid to
Ad4mat 17/06/2018
01/06/2017
adlantic 01/06/2017
AdRoll 07/11/2017
03/02/2018
13/07/2017
25/05/2017
collective new 26/01/2018
Crimtan logo 27/04/2018
Dentsu Aegis Network 24/04/2018
Delta Projects 14/11/2017
Digitize Media Solutions 10/10/2017
10/11/2017
Exponential Interactive 26/01/2018
Eyeota 07/09/2017
26/05/2018
ignitionone 19/05/2018
IM 21/04/2018
iotec 17/06/2017
mapp logo 10/05/2018
Maxpoint logo 30/08/2017
Media IQ 09/09/2017
13/07/2017
oracle 30/05/2018
09/06/2017
19/05/2018
29/06/2017
28/04/2018
Scoota Logo final1 08/05/2018
10/10/2017
09/06/2018
TURBO 16/02/2018
15/11/2017
Vibrant Media 01/07/2017
09/05/2017
09/03/2018
17/10/2017
Ziff Davis 15/02/2018

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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