Delivering a Stamp of Trust for the Media Industry

Online Behavioural Advertising

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Online Behavioural Advertising (OBA) is all about how marketers use technical methods to track which websites you visit to build a profile of you as a consumer. The end goal is to deliver types of adverts that the marketer believes would interest you. How this works is explained here by the IAB UK

Importantly, most of the time these marketers don't know your name or where you live etc. But it's this perception of a lack of privacy that meant the industry developed standards to help consumers understand what's happening and take control of what information they wish to share.


The European Interactive Digital Advertising Alliance (EDAA) is based in Brussels and runs the OBA Self-Regulatory Certification Programme for companies within Europe. They manage the process of licensing the Ad Choices (OBA) icon and also administer the Certification programme to these European standards.

ABC is an OBA Certification Provider approved by the EDAA and authorised to distribute the EDAA's Trust Seal to companies meeting the relevant requirements.

OrganisationDate seal is valid to
Ad4mat 17/06/2018
AdRoll 07/11/2018
Affectv logo 01 03/02/2018
Secondary20Logo20 20On20Screen2028Amobee20Blue29 13/07/2018
collective new 26/01/2018
Crimtan logo 27/04/2018
Dentsu Aegis Network 24/04/2018
Delta Projects 14/11/2018
Digitize Media Solutions 10/10/2018
Exponential Interactive 26/01/2019
Eyeota 07/09/2018
ignitionone 19/05/2018
IM 21/04/2018
iotec 17/06/2018
Knorex v2 29/06/2018
mapp logo 10/05/2018
Maxpoint logo 30/08/2018
Media IQ 09/09/2018
original-mythings-logo-berry.png 13/07/2018
oracle 30/05/2018
RadiumOne Logo Black RGB 29/06/2018
Scoota Logo final1 08/05/2018
TURBO 16/02/2018
veinteractiveoba 15/11/2018
Vibrant Media 30/06/2018
Ziff Davis 15/02/2018
logo4w.png 26/01/2019

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.


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