Delivering a Stamp of Trust for the Media Industry

Online Ad Fraud

Anti Ad FraudG

When talking about fraud in the context of the online media industry, we mean the variety of ways people extort money from advertisers - ad fraud.

Reporting into the JICWEBS Standards Board, the Anti-Fraud Technical and Commercial Working Groups are made up of representatives from the UK online advertising industry. These working groups aim to minimize the risk of exposure to ad fraud via development of the following JICWEBS standards for digital display advertising:

The end objective is to ensure that advertisers only pay for valid Ad Impressions and we're working with the industry to help achieve this...

Anti-Fraud - Process Verification

The JICWEBS Anti-Fraud Principles provide guidance on good practice for businesses within the ad delivery supply chain. The Principles outline a number of key areas that call for processes and policies to effectively reduce the risk of exposure to ad fraud.

Our role is to independently assess whether a business is compliant with these Principles. Upon successful completion of our verification, businesses will be issued a Certificate and Seal of Compliance from JICWEBS

OrganisationDate seal is valid toReports/Certificates
Affectv logo 01 January 2019 View
s3 news tmp 108565 agenda21 default 5721 September 2018 View
Havas RED January 2019 View
inskin September 2018 View
Iotec August 2018 View
Media IQ August 2018 View
NaZPwbuw September 2018 View
January 2018  View
rezonence1 September 2018 View
Rubicon sml February 2019 View
Sovrn September 2018 View
Unruly Logo Original 2013 10 August 2018 View
widespace.jpg September 2018 View
Xaxis logo September 2018 View

Anti-Fraud - Product Certification

Complementary to our Anti-Fraud process verification (above), we separately work with vendors to certify their products’ technical ability to address the 16 sources of fraudulent traffic as described in the JICWEBS UK Traffic Taxonomy.  

The JICWEBS Taxonomy, combined with our independent product certification, raise awareness of the types of fraud affecting our industry and how it's reported. They each exist to support your efforts in working towards reducing the risk of exposure to ad fraud.     

ComScore100 Working towards certification
doubleverify2 Working towards certification
forensiq-logo.png Working towards certification
gsilogo.PNG Working towards certification
IAS 100 Working towards certification

Spiders & Robots service

In 2006 the IAB US and ABC UK merged their data to create a single global list for ad and site traffic-related non-human (robotic) activity. This became known as the International IAB/ABC Spiders & Robots List.

ABC Reports

ABC reports are available to all ABC Members and paid users.

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ABC Breakfast Briefing 

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Contact Us

ABC - Audit Bureau of Circulations Ltd
Saxon House, 211 High Street, Berkhamsted, Hertfordshire, HP4 1AD

Switchboard: +44 (1442) 870 800
Office hours are 9am - 5.30pm Monday to Friday

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.


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