Delivering a Valued Stamp of Trust for the Media Industry

Viewability


ViewabilityBIn digital media, the term 'viewability' is used to refer to the area (usually %) and time (in seconds) that an online advert is viewable i.e. its opportunity to be seen.

Our Viewability Certification is designed to check whether a product is capable of counting viewable impressions in accordance with industry agreed standards. It raises awareness of their capabilities and how methodologies may be different to each other.


Organisation Certificates Format
20180821_admetrics_logo-plain.png Viewability Tracking
Jul 2018
Desktop Banner
comscore comScore vCE Validation
Feb 2018
Desktop Banner
comscore comScore vCE Validation
June 2017
Desktop Video

dma viewability
DigitalMAI™ Visibility
Jan 2018
Desktop Banner
double verify viewability IQ Viewability Advanced
Jan 2018
Desktop Banner
double verify viewability IQ Video Advanced
July 2018
Desktop Video

IAS new logo blue
Integral Ad Science Verification
Jan 2018
Desktop Banner
IAS new logo blue Integral Ad Science Verification
Aug 2017
Desktop Video
moat1 Moat Analytics
Feb 2018
Desktop Banner
moat1 Moat Analytics
July 2018
Desktop Video
theadex1.png Working towards certification Desktop Banner

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Click here to start the process

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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