Delivering a Stamp of Trust for the Media Industry

Viewability

ViewabilityB

In digital media, the term 'viewability' is used to refer to the area (usually %) and time (in seconds) that an online advert is viewable and therefore what its opportunity to be seen was.

The ability to understand the level of viewable impressions is important to how the industry trades online media e.g. paying for the number of viewable impressions, rather than served impressions. 

There are products in the market that report on viewable impressions and our Certification of these Products presents their abilities in a clear and consistent fashion. Our Viewability Certificates highlight how products work differently to each other and their industry compliance with industry agreed Viewability standards.

 

OrganisationCertificatesFormat
comscore comScore vCE Validation
Dec 2016
Desktop Banner
comscore comScore vCE Validation
June 2017
Desktop Video
DigitalMAI™ Visibility
Oct 2016
Desktop Banner
d67df493de733cbd19b022190b2df7d7 IQ Viewability Advanced
Jan 2017
Desktop Banner
IAS new logo blue Integral Ad Science Verification
Nov 2016
Desktop Banner
Ad Attention Manager
Nov 2016
Desktop Banner
moat1 Moat Analytics
Dec 2016
Desktop Banner

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ABC - Audit Bureau of Circulations Ltd
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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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