Delivering a Stamp of Trust for the Media Industry

Viewability

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In digital media, the term 'viewability' is used to refer to the area (usually %) and time (in seconds) that an online advert is viewable i.e. its opportunity to be seen.

Our Viewability Certification is designed to check whether a product is capable of counting viewable impressions in accordance with industry agreed standards. It raises awareness of their capabilities and how methodologies may be different to each other.


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20180821_admetrics_logo-plain.png Viewability Tracking
Aug 2017
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comscore comScore vCE Validation
Feb 2018
Desktop Banner
comscore comScore vCE Validation
June 2017
Desktop Video
dma viewability DigitalMAI™ Visibility
Jan 2018
Desktop Banner
double verify viewability IQ Viewability Advanced
Jan 2018
Desktop Banner
double verify viewability Working towards certification Desktop Video
IAS new logo blue Integral Ad Science Verification
Jan 2018
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IAS new logo blue Integral Ad Science Verification
Aug 2017
Desktop Video
moat1 Moat Analytics
Feb 2018
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moat1 Moat Analytics
Sept 2017
Desktop Video
theadex1.png Working towards certification Desktop Banner

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Contact Us

ABC - Audit Bureau of Circulations Ltd
Saxon House, 211 High Street, Berkhamsted, Hertfordshire, HP4 1AD

Switchboard: +44 (1442) 870 800
Office hours are 9am - 5.30pm Monday to Friday

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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.

   

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