We release data for the UK media industry to use when trading advertising

As a Joint Industry Currency, we’re your independent industry-owned auditor, structured to deliver impartial, transparent and trusted data.

Reports & certificates

ABC releases data for the UK media industry to use when trading print, digital and event advertising.

Reporting standards

We set impartial, industry-agreed Standards across a range of products.

Get audited

Being ABC audited sends a powerful message that you can be trusted and puts you on the map for media buyers

Explore our services for:

Media owner support

We offer advice and guidance and a range of tools to make the most of your ABC membership.

Explore our free marketing services.

Media buyers

When you’re buying media, you want to make decisions based on solid evidence you can trust. That’s why we’re here.

For information on how ABC Data supports effective media buying explore our services for advertisers and agencies

Certified suppliers

We collaborate with industry suppliers to streamline our audit processes. Companies that supply data to media owners in support of their ABC claims work with us to achieve accredited status. This accreditation gives media owners assurance in the reliability of these services.

Explore our Certified suppliers

Advantages of ABC

At ABC, we go beyond being a mere service provider – we become your trusted business partner. Here's why you should work with us.

Stand out

Having ABC behind your facts and figures puts you on the map. We distribute our data to buyers through this web site, our reports and to third party data suppliers such as Mediatel. ABC sets you aside from unaudited competition.

Raise buyer trust

Media buyers receive a lot of data, but can they rely on it? Media buyers trust ABC data because it's checked, meets industry standards, and simplifies trading. In simple terms, it makes trading easier.

Win more business

Research shows that buyers prefer and are willing to pay more for audited media because it instils confidence. Audited data can increase your business opportunities and attract more advertising spend. We provide various audits to support your growth.

Demonstrate best practice

In the world of published media, reaching the right audiences is crucial. By adhering to industry standards, you establish trust and professionalism. This confidence empowers your sales team to confidently discuss the audiences you reach.

Improve your business processes

Working with us you'll find a business partner not just an auditor. We make the process easy by providing guidance at every stage, ensuring you have industry-standard data that's trusted both inside and outside your organization.

Contact us to see how we can help you

Find out what some of our clients say about us

At dmg media, we believe in using independently audited ABC figures for transparent ad trading. ABC is invaluable for buyers to gain a deeper understanding about print and digital circulations, it adds rigour to our own internal reporting processes, and it enables fair competitor comparisons.

Peter Hayward

Head of Circulation Performance, dmg media

ABC have made it really simple for us to show the multiple platforms our audiences use to engage with our brands.

Dominic Shannon

Marketing Manager, Hamerville Media Group Limited

I found the whole audit experience very positive and easy, with clear communication, guidance and support throughout. We were able to group our certificates how we wanted, and show the detail that we required to help showcase the circulation and audience of our newspapers and websites.

Michelle Hayles

Newspaper Sales Administration Manager, Iliffe

We appreciate all of the extra effort and support that has gone in to assisting us with our first certificate. We are really pleased to be a part of ABC and it will add real credibility to our brand.

Elliot Wellsteed-Crook

Chief Operating Officer, Wanderlust

Our news

Print beats other media channels to deliver largest ROI

As reported in The Media Leader today, the latest research from Thinkbox reveals that print delivers the highest ROI for advertisers, both in the long term (£6.36 per £1...

24 Apr 2024