ABC releases data for the UK media industry to use when trading print, digital and event advertising.
We’re also a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.
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Overview Brand safety Ad fraud Viewability
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How 2020 is shaping up to be a reformative year for brand safety
Measuring Media During a Pandemic
IAB UK brings added rigour to its Gold Standard with ABC audit
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