ABC releases data for the UK media industry to use when trading print, digital and event advertising.
We’re also a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.
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Overview Brand safety Ad fraud Viewability
Measuring Media During a Pandemic
Latest updates (as at 18.06.2020) on rule changes and our guidance during the pandemic
Raising the bar in transparency and going beyond
IAB UK brings added rigour to its Gold Standard with ABC audit
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