Delivering a valued stamp of trust

ABC is your independent industry-owned auditor, structured to deliver impartial and trusted data and assurance services.

Assurance Services

Our Assurance Services underpin a range of industry standards and bespoke requirements globally.

ABC Data

We release data for the UK media industry to use when trading print and digital advertising.

Assurance Services

With a wealth of experience, our teams are expert in delivering audit services across a variety of key industry programmes.

Digital advertising

We provide audits that increase trust and transparency supporting Trustworthy Accountability Group (TAG) programmes.

Data privacy

We offer compliance programs for EDAA (European Interactive Digital Advertising Alliance) and MRS (Market Research Society).

TV market

We work with Barb and offer bespoke assurance for measurement solutions.


Our viewability services allow robust comparability between Viewability tools.

Spiders & robots

We co-developed and supply the ABC/IAB International Spiders & Bots list. This is used to filter known invalid traffic, thereby supporting more accurate data collection.

Bespoke services

Our audit expertise and experience can be used to solidify your reputation and secure trust in your products, technologies and services.

ABC Data

Our robust, comparable media data gives you the power to trade with confidence.

Reports & certificates

We release data for the UK media industry to use when trading print, digital and event advertising.

Reporting standards

The rules that ensure the data we release is accurate and comparable.

Media buyers

When you’re buying media, you want to make decisions based on solid evidence you can trust. That’s why we’re here.

Certified suppliers

Publishers using a certified supplier can benefit from streamlined audits and minimised costs.

Our commitment to you

As your industry-owned auditor, we're dedicated to delivering trustworthy data and assurance services. Count on transparency, reliability, and accuracy in all our services. Here's what you can expect from us.

Value for money
Created as a Joint Industry Currency (JIC), we’re a non-profit distributing organisation. Value for money is built into our core as we focus on delivering excellent, cost effective services that address industry needs.
Quality industry partnerships
We work closely with other joint industry currencies and industry organisations. Our relationships with these high calibre partners ensure we provide valued and relevant services.
Global services
We perform our services across the globe using modern audit techniques. This enables us to work with brands across multiple continents. We’re proud to work for clients of all sizes, from the biggest global corporations to small niche publishers.
Qualified teams
Our team holds a variety of professional qualification including:
  • Chartered Accountants (ACA)
  • Certified Internal Auditors (CIA)
  • Certified Information Privacy Professional/ Europe (CIPPE/E)
  • Certified Information Systems Auditor (CISA)
Heritage and innovation
Established by ISBA in 1931, we're a respected name in media standards and audits. Since 1996, we've been leaders in digital media audits. We've achieved several industry firsts, such as pioneering Brand Safety audits worldwide. We're committed to constantly improving our services.
Company values
Our mission is to deliver a valued stamp of trust for the media industry. The company values we live by are: Agile, Expert, Impartial, Proactive and Trustworthy.

Industry organisations we work with

Barb logo
CFlight Logo
EDAA logo
IABUK logo
IFABC logo
IPA logo
ISBA logo
MRS logo
NMA logo
PPA logo
TAG logo
TAM Ireland logo
Contact us