Delivering a valued stamp of trust
ABC is your independent industry-owned auditor, structured to deliver impartial and trusted data and assurance services.
Assurance Services
Our Assurance Services underpin a range of industry standards and bespoke requirements globally.
ABC Data
We release data for the UK media industry to use when trading print and digital advertising.
Assurance Services
With a wealth of experience, our teams are expert in delivering audit services across a variety of key industry programmes.
Digital advertising
We provide audits that increase trust and transparency supporting Trustworthy Accountability Group (TAG) programmes.Data privacy
We offer compliance programs for EDAA (European Interactive Digital Advertising Alliance) and MRS (Market Research Society).COUNTER
We offer compliance audits on the COUNTER Code of Practice.Retail Media
We’re uniquely placed to offer audits for both the IAB EU and IAB UK Retail Media certification programmes.TV market
We work with Barb and offer bespoke assurance for measurement solutions.Viewability
Our viewability services allow robust comparability between Viewability tools.Spiders & robots
We co-developed and supply the ABC/IAB International Spiders & Bots list. This is used to filter known invalid traffic, thereby supporting more accurate data collection.Bespoke services
Our audit expertise and experience can be used to solidify your reputation and secure trust in your products, technologies and services.
ABC Data
Our robust, comparable media data gives you the power to trade with confidence.
Reports & certificates
We release data for the UK media industry to use when trading print, digital and event advertising.Reporting standards
The rules that ensure the data we release is accurate and comparable.Media buyers
When you’re buying media, you want to make decisions based on solid evidence you can trust. That’s why we’re here.Certified suppliers
Publishers using a certified supplier can benefit from streamlined audits and minimised costs.Our commitment to you
As your industry-owned auditor, we're dedicated to delivering trustworthy data and assurance services. Count on transparency, reliability, and accuracy in all our services. Here's what you can expect from us.
Value for money
Created as a Joint Industry Currency (JIC), we’re a non-profit distributing organisation. Value for money is built into our core as we focus on delivering excellent, cost effective services that address industry needs.
Quality industry partnerships
We work closely with other joint industry currencies and industry organisations. Our relationships with these high calibre partners ensure we provide valued and relevant services.
Global services
We perform our services across the globe using modern audit techniques. This enables us to work with brands across multiple continents. We’re proud to work for clients of all sizes, from the biggest global corporations to small niche publishers.
Qualified teams
Our team holds a variety of professional qualification including:
- Chartered Accountants (ACA)
- Certified Internal Auditors (CIA)
- Certified Information Privacy Professional/ Europe (CIPPE/E)
- Certified Information Systems Auditor (CISA)
Heritage and innovation
Established by ISBA in 1931, we're a respected name in media standards and audits. Since 1996, we've been leaders in digital media audits. We've achieved several industry firsts, such as pioneering Brand Safety audits worldwide. We're committed to constantly improving our services.
Company values
Our mission is to deliver a valued stamp of trust for the media industry.
The company values we live by are:
Agile, Expert, Impartial, Proactive and Trustworthy.
Industry organisations we work with
When ISBA formed ABC in 1931 it was all about accountability for advertisers. It still is, and ABC plays a vital role in delivering it.Phil Smith
Director General, ISBA
Our members spend millions on advertising each year, and it’s important their buying decisions are underpinned by industry agreed, independent, trusted, transparent and accountable verification. Belinda Beeftink
Research Director, IPA
Ad fraud is a global issue and, by working with TAG and expert auditors like ABC, these companies are showing their commitment to fighting fraud across the digital supply chain.Mike Zaneis
President & CEO, TAG
The ABC Audit is crucial in ensuring that the census data we collect from broadcasters’ VOD services meet the standard that the industry expects from Barb. Justin Sampson
Chief Executive, Barb
By appointing ABC to audit the Gold Standard certification process, we're not only providing assurance of its thoroughness, we're also able to ensure that we proactively put in place internal measures to maintain this level of rigour as the Gold Standard grows and evolves. Tim Elkington
Chief Digital Officer - IAB UK
ABC is an integral part of the COUNTER community, working alongside the Technical Advisory Group to help ensure that everything we discuss is practicably auditable. Tasha Mellins-Cohen
Director, COUNTER
ABC is a highly regarded organisation and plays a key role in supporting the credibility and commercial success of many of our members. Sajeeda Merali
CEO, the PPA
ABC checks what is claimed, so you can trust what you get. A need more relevant today than at any time in ABC’s 90-year historyDerek Morris
Chairman, ABC
Latest news
Origin chooses ABC to audit their Virtual ID model deployment
We’re proud to have been named by Origin, ISBA’s UK cross-media measurement programme, as one of three auditing bodies to evaluate core elements of the methodology following an RFP...
