Delivering a Stamp of Trust for the Media Industry
ABC is the media industry’s stamp of trust.
We deliver industry-agreed standards for media brand measurement across print, digital and events. We also verify data, processes and good practice to industry-agreed standards.
ABC delivers industry-agreed standards for media brand measurement across print, digital and events.
We cover Business Media, Events, National & Regional Newsbrands, Consumer Magazine Brands and Websites
ABC also verify data to other industry-agreed standards.
These standards are set by COUNTER, EDAA and JICWEBS
We can verify your brand's reach, volume and engagement across a wide range of media platforms.
We work closely with other industry organisations to independently verify the adoption of their good practice and processes.
If you join ABC or create an account with us, you can access all of our reports and tailor the information you receive. We have marketing support available to help you to showcase your brand. We also have dedicated support for Media Agencies to ensure you’re getting the most out of ABC.
Our reports bring together key information making it easier for you to assess performance across sectors. You can also create and save your own customised reports. You have to register or log in to access all of these features.
plus many more...
The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.
