Delivering a Valued Stamp of Trust for the Media Industry
ABC is the media industry’s stamp of trust.
We deliver industry-agreed standards for media brand measurement across print, digital and events. We also verify data, processes and good practice to industry-agreed standards.
As one of the UK's Joint Industry Currencies (JICs) we deliver industry-agreed standards and certification for media brand measurement across print, digital and events.
If you join ABC or create an account with us, you can access all of our reports and tailor the information you receive. We have marketing support available to help you to showcase your brand. We also have dedicated support for Media Agencies to ensure you’re getting the most out of ABC.
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The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.