Demonstrate your credentials with a TAG Brand Safety audit
We’ve been auditing to brand safety standards since 2006 and are a leading media auditor underpinning TAG’s Brand Safety Certified Programme (BSC).
How do I tell partners their brand is in safe hands?
If an advertiser finds their ad next to inappropriate or illegal content, it can cause significant damage to their brands reputation and revenue.
Advertisers need to trust their partners ability to keep their brands safe and find the most suitable placements in every digital environment.
Raise trust with the TAG Brand Safety Certified seal
Our independent brand safety audit enables you to obtain the globally recognised TAG (Trustworthy Accountability Group) Brand Safety Certified Seal.
Achieving the Seal demonstrates a commitment to upholding brand safety standards. It provides transparency, choice and control for advertisers and businesses within the entire digital ecosystem. See the steps to audit
Benefits of choosing ABC
Easy engagement
Expertise at your fingertips
Value for Money
Marketing support
Customer satisfaction
We have very high customer satisfaction scores. After every audit’s completed we ask for feedback; from the quality of our advice and the clarity of our communication, through to the accuracy of our work, organisation and timeliness.
Our overall satisfaction rate stands at 95% which represents the percentage of responses rating ABC's service as excellent or good. On average customers rated us 3.7 out of 4.
It’s been a really positive experience working with ABC on the TAG Brand Safety audit, and I'm really grateful for your help and guidance through the process and beyond.Sophie Cunningham
An extremely valuable process, made easier by ABC’s personal touch, ongoing support and flexible approach.Alan Curley
ABC’s professionalism and scrutiny throughout the audit have been exemplary.Sam Nicholson
I literally couldn't fault ABC’s audit on any aspect. Each element was worthwhile and straightforward.
Chris Gordon
I thoroughly enjoyed working with ABC. Our auditor Ian was helpful and pragmatic.
Kelly Jacobson Collins
Why get independently audited?
Conducting our independent brand safety audit offers numerous benefits:
- Demonstrating best practices
- Enhancing your business processes
- Promoting your independently certified status
- Building trust and transparency
- Winning more business
Your TAG audit options
Whether you’re a direct buyer, seller, intermediary, platform, content verification (CV) or anti-piracy vendor, we have a tailored Brand Safety audit just for you.
In relation to CV vendors, our unique audit testing provides insight into the capabilities of each product to block and report ad misplacement. See who we’ve independently audited.
Did you know, we can audit you from any geographic location, so whether you have one or twenty offices around the globe, you can include all of your business operations.
For a comprehensive approach, why not go Platinum?
TAG Platinum Members have earned each of TAG’s available Certifications:
Achieving Platinum status through our independent audit sets the bar even higher. It demonstrates a significant investment into reducing three of the biggest challenges in digital advertising.
Going Platinum will enhance trust and transparency for your trading partners and also means you’re leading by example for the rest of the industry. Plus, our enticing Platinum discount offer sweetens the deal.
Steps to certification
Getting to know you
Your dedicated account manager will guide you through the process and confirm your requirements. Once your TAG membership is confirmed and we’re all set up, we’ll start the audit process.
Preparing for audit
Our Audit Manager will explain the relevant TAG guidelines and understand how your business aligns with them. We take a consultative approach, offering feedback and compliance recommendations before the audit. We'll provide a tailored information request document outlining everything you need for the audit.
Conducting the audit
Once you've gathered evidence, we'll schedule the audit, usually conducted via video call. Our audit includes reviewing your policies, conducting tests, assessing reporting, and confirming data integrity.
Sharing the findings
After successfully completing the audit, we'll issue a private audit report to both you and TAG. This report details your compliance with TAG Guidelines.
Receiving the seal
TAG will review our report and, upon approval, grant you the TAG Brand Safety Seal. At this stage, your account manager will share our free marketing support materials to maximise the value of our partnership.
About TAG
We're proud to be a registered auditor for TAG (the Trustworthy Accountability Group).
TAG is a leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Its mission is to eliminate fraudulent traffic, facilitate the sharing of threat intelligence, and promote brand safety.
TAG Membership is required in order for TAG to issue their seals. Please contact TAG to find out more about their programmes and membership fees.
