Deliver trust in TV data with an ABC Audio Visual (AV) audit
We’ve been auditing the UK Broadcasters simulcast and VoD services since 2006. Today, we set the UK Standards for IPTV content, and our team of expert AV auditors continues to provide global independent verification for TV and TV-like content.
Which TV stats do you trust?
In the world of online video and TV-like content, data is abundant, but not all data is created equal. Metrics can vary widely, and the data collection methods are often shrouded in mystery.
It’s important to know that the data you’re looking at has been compiled consistently, using trustworthy processes and technology. This is where ABC comes in.
Ask if the data’s been audited by ABC
We work with a variety of broadcasters and TV bodies to underpin their data and processes.
Our AV audits cover all types of TV-like content and provide a robust check of the data and/or processes.
Our AV standards cover many metrics and provide a clear set of requirements for data collection and filtration.
We deliver independent reassurance that you can trust the TV stats you’re looking at.
The benefits of an AV audit
Our AV audits deliver a host of benefits, including:
- Reassurance through accurate performance measurement
- Confidence-boosting internal testing
- Increased efficiency as a result of streamlining business processes
- Affirmed positioning as industry leaders
- Enhanced trust with stakeholders
Who we work with
Our audits underpin the work of some of the leading names in the TV measurement market. Read on to find out what we do and why these organisations place such a high value on working with ABC.
Since 2006 we’ve worked closely with Barb to find measurement solutions for IPTV content.
Barb's multiple-screen viewing figures, derived from panel data and census data, are a critical aspect of TV viewership analysis. ABC's AV standards underpin the reporting of Barb’s census data, and our independent audits ensure it consistently meets the industry's gold standard.
The ABC Audit is crucial in ensuring that the census data we collect from broadcasters’ VOD services meet the standard that the industry expects from Barb - Justin Sampson, Chief Executive, Barb
Originally a joint initiative between Sky Media, ITV Media and 4 Sales, CFlight - managed by Barb - is the UK’s first unified TV advertising metric that captures the vast majority of live, time-shifted and on-demand commercial impacts and impressions across all viewing platforms. It enables TV and AV buyers to see the total reach and frequency of their campaigns across all forms of TV.
We audit the impression data inputs that are supplied by each of the broadcasters’ ad servers. Our role is to provide independent assurance for the methodology and implementation by individual broadcasters, to ensure that the BVOD data and system is compliant and consistent.
CFlight’s data methodology and process is being audited by ABC, giving media buyers the reassurance of independent and expert scrutiny, and to provide the benefit of ongoing advice and robust quality control. - Luca Vannini, Head of Campaign Audiences, Barb Ltd
Since 2016 we’ve supported Ireland’s TV Joint Industry Currency TAM (Television Audience Measurement) working closely with its stakeholders such as Sky, RTE, Virgin and TG4, providing advice and assurance services as an independent auditor.
ABC has and continues to be of great assistance in our creation of new industry standards. Their involvement reassures our stakeholders and I truly value and trust ABC’s expertise and independent opinion - Jill McGrath, CEO, TAM
About our Audio Visual (AV) Standards
Our AV standards enable platforms and brands to report their IPTV reach and engagement in an accurate and comparable way.
They’re developed by ABC’s Reporting Standards Groups consisting of experienced practitioners representing both buyers and sellers.
Our standards provide clear metric definitions and detail what data must be reported. They ensure the data is relevant, useful and consistently based on factual evidence.
Elevate your media confidence with ABC's AV Auditing services
