Strengthen your reputation with a TAG audit
As a leading media auditor we work with over 100 TAG certified brands, underpinning TAG’s (Trustworthy Accountability Group) various certification programmes.
How do I demonstrate I have trusted inventory?
Whatever your role in the digital advertising ecosystem, ad misplacement (brand safety), fraudulent traffic and malware can cause headaches.
Without protection, you and your clients are at risk from damage to either your reputation or your ability to drive revenue – or both.
Show your quality with TAG's Seal of Compliance
Our independent audit based on TAG’s globally recognised standards reduces the risk of ad misplacement and protects you against criminal activity.
Achieving a TAG seal demonstrates your commitment to upholding industry agreed standards. Ultimately showing you have that all-important ‘trusted’ inventory.
Benefits of choosing ABC
Easy engagement
Expertise at your fingertips
Value for Money
Marketing support
Customer satisfaction
We have very high customer satisfaction scores. After every audit’s completed we ask for feedback; from the quality of our advice and the clarity of our communication, through to the accuracy of our work, organisation and timeliness.
Our overall satisfaction rate stands at 99% which represents the percentage of responses rating ABC's service as excellent or good. On average customers rated us 3.8 out of 4.
We’ve greatly appreciated ABC’s support, not just in delivering a thorough audit, but in helping us share the benefits both internally within our teams and externally to our partners. Lauren Davies
An extremely valuable process, made easier by ABC’s personal touch, ongoing support and flexible approach. Alan Curley
ABC’s professionalism and scrutiny throughout the audit have been exemplary. Sam Nicholson
More than just confirming our approach, ABC’s audit to TAG standards enhanced our business confidence. We now have an even clearer understanding of our best-practice processes and can easily communicate these benefits to both staff and clients.
Lisa Boyes
Being independently audited by ABC to the TAG Brand Safety standards is an essential investment for any company wanting to raise the bar and demonstrate accountability to their partners.Alex Thomas
Your TAG audit options
Whether you’re a direct buyer, seller, intermediary, platform or Content Verification tool, we have a tailored TAG audit just for you.
Did you know, we can also audit you from any geographic location, so whether you have one or twenty offices around the globe, you can include all of your business operations.
For a comprehensive approach, why not go Platinum?
TAG Platinum Members have earned each of TAG’s available Certifications:
Achieving Platinum status through our independent audit sets the bar even higher. It demonstrates a significant investment into reducing three of the biggest challenges in digital advertising.
Going Platinum will enhance trust and transparency for your trading partners and also means you’re leading by example for the rest of the industry. Plus, our enticing Platinum discount offer sweetens the deal.
Steps to certification
Getting to know you
Your dedicated account manager will guide you through the process and confirm your requirements. Once your TAG membership is confirmed and we’re all set up, we’ll start the audit process.
Preparing for audit
Our Audit Manager will explain the relevant TAG guidelines and understand how your business aligns with them. We take a consultative approach, offering feedback and compliance recommendations before the audit. We'll provide a tailored information request document outlining everything you need for the audit.
Conducting the audit
Once you've gathered evidence, we'll schedule the audit, usually conducted via video call. Our audit includes reviewing your policies, conducting tests, assessing reporting, and confirming data integrity.
Sharing the findings
After successfully completing the audit, we'll issue a private audit report to both you and TAG. This report details your compliance with TAG Guidelines.
Receiving the seal
TAG will review our report and, upon approval, grant you the TAG Seal(s). At this stage, your account manager will share our free marketing support materials to maximise the value of our partnership.
Why get independently audited?
Conducting our independent audit offers numerous benefits:
- Demonstrating best practices
- Enhancing your business processes
- Promoting your independently certified status
- Building trust and transparency
- Winning more business
About TAG
We're proud to be a registered auditor for TAG (the Trustworthy Accountability Group).
TAG is a leading global initiative fighting criminal activity and increasing trust in the digital advertising industry. Its mission is to eliminate fraudulent traffic, facilitate the sharing of threat intelligence, and promote brand safety.
TAG Membership is required in order for TAG to issue their seals. Please contact TAG to find out more about their programmes and membership fees.
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Contact us to find out how we can help you.
