Build trust and prove performance with our Retail Media audits
Retail Media is booming, set to hit €31 billion in Europe by 2028. But for that growth to continue, buyers need clarity, consistency and confidence.
Win advertiser confidence with IAB Europe and IAB UK certification, underpinned by ABC's retail media audit.
Challenges facing retail media
Buyers want to invest more, but a lack of consistency and clarity is holding the industry back:
- No shared standards - every network measures differently, so buyers can’t compare results
- Fragmented data - disconnected systems make performance harder to prove
- Unclear ROI - without reliable metrics, advertisers hesitate to invest
- Slower decision-making - uncertainty erodes trust and delays spend
Unlock retail media’s full potential with ABC
Certification removes these barriers - giving networks the credibility and consistency buyers expect:
- Build credibility and trust - verified standards show your data is accurate and accountable
- Create a level playing field - align with IAB benchmarks so buyers can compare you easily
- Drive growth and investment - trusted metrics inspire greater confidence and spend
- Get ahead of the competition - stand out in the crowd with independent certification to industry agreed standards
Start your certification journey
New to retail media?
Find out everything you need to know in our Knowledge Base
Why choose ABC?
Choosing the right auditor is about trust, experience and recognition. We offer all three and more!
One audit, two certifications
Independent by nature
Built-in value for money
A consultative process
We’re the experts
Ongoing support
We are very proud that Albert Heijn is the first Retail Media Network to be certified against the IAB Europe Retail Media Standards. This certification underlines our commitment to transparency and effectiveness in retail media.
Rolf Oosterhoff
The fact that we’re bringing retail media into the Gold Standard for the first time shows how the sector is maturing to embrace shared frameworks and definitions. We’re very pleased to have appointed ABC as the official auditor of the retail media pillar in the Gold Standard and I’m confident that our retail media members will be in good hands throughout that process.
Patrick Hann
By setting rigorous standards and working with independent auditors, we are enabling retailers to showcase their commitment to best practices and industry leadership. This programme is not just about certification; it's about elevating the entire Retail Media landscape.
Townsend Feehan
IAB Europe Certification
The IAB Europe Retail Media Measurement Standards apply to both on-site and off-site platforms. Our audit covers:
- Primary Media Metrics such as viewability and Invalid Traffic (IVT)
- Attribution Metrics for standardised lookback windows and ROAS definitions
- Additional Insights like ‘New to Brand’, showcasing the unique strengths of retail media
Our straightforward process uses a combination of process reviews, technical analysis and sample testing to ensure robust, independent verification.
IAB UK Gold Standard Certification
The IAB UK Gold Standard for Retail Media Networks covers on-site channels — ads served on retailer-owned websites or apps. Metrics our audit covers include:
- Ad impressions
- Clicks and click-throughs
- Viewability
- Sophisticated Invalid Traffic (SIVT)
We combine technical analysis, process testing and practical verification to confirm your compliance.
