Build trust and prove performance with our Retail Media audits
Retail Media is booming, set to hit €31 billion in Europe by 2028. But for that growth to continue, buyers need clarity, consistency and confidence.
Win advertiser confidence with IAB Europe and IAB UK certification, underpinned by ABC's retail media audit.
Challenges facing retail media
Buyers want to invest more, but a lack of consistency and clarity is holding the industry back:
- No shared standards - every network measures differently, so buyers can’t compare results
- Fragmented data - disconnected systems make performance harder to prove
- Unclear ROI - without reliable metrics, advertisers hesitate to invest
- Slower decision-making - uncertainty erodes trust and delays spend
Unlock retail media’s full potential with ABC
Certification removes these barriers - giving networks the credibility and consistency buyers expect:
- Build credibility and trust - verified standards show your data is accurate and accountable
- Create a level playing field - align with IAB benchmarks so buyers can compare you easily
- Drive growth and investment - trusted metrics inspire greater confidence and spend
- Get ahead of the competition - stand out in the crowd with independent certification to industry agreed standards
Independently audited by ABC. Certified to industry standards.
ABC has already helped leading Retail Media and Ad Tech businesses achieve IAB Europe Retail Media Certification.
Albert Heijn
First organisation to achieve
IAB Europe Retail Media Certification
Nectar360
First UK Retail Media Network to achieve
IAB Europe Retail Media Certification
Moloco Commerce Media
First Ad Tech company to achieve
IAB Europe Retail Media Certification
We are very proud that Albert Heijn is the first Retail Media Network to be certified against the IAB Europe Retail Media Standards. This certification underlines our commitment to transparency and effectiveness in retail media.
Rolf Oosterhoff
We’re incredibly proud to be the first UK business to achieve IAB Europe’s Retail Media Measurement Certification - an important milestone not just for Nectar360, but for the evolution of retail media as a whole. As the industry continues to scale, standardisation in measurement is critical. It underpins trust, enables better investment decisions, and ultimately drives stronger outcomes for our clients.
Amir Rasekh
As the first technology provider to achieve this certification, we’re proud to help extend these standards across the broader retail media ecosystem. Independent validation is an important step toward creating a more consistent foundation for the industry, one that gives retailers the technology to grow their media businesses while giving advertisers greater confidence in how performance is measured.
Kim Ludlow
ABC has played an important role as an independent auditor in these early stages of the programme, working closely with us as the standards are applied in practice. Their practical audit insight has helped support a robust, clear and workable certification process as the programme continues to scale.
Marie-Clare Puffett
Why choose ABC?
Choosing the right auditor is about trust, experience and recognition. We offer all three and more!
One audit, two certifications
Independent by nature
Built-in value for money
A consultative process
We’re the experts
Ongoing support
IAB Europe Certification
The IAB Europe Retail Media Measurement Standards apply to both on-site and off-site platforms. Our audit covers:
- Primary Media Metrics such as viewability and Invalid Traffic (IVT)
- Attribution Metrics for standardised lookback windows and ROAS definitions
- Additional Insights like ‘New to Brand’, showcasing the unique strengths of retail media
Our straightforward process uses a combination of process reviews, technical analysis and sample testing to ensure robust, independent verification.
IAB Europe Retail Media Measurement StandardsIAB UK Gold Standard Certification
The IAB UK Gold Standard for Retail Media Networks covers on-site channels — ads served on retailer-owned websites or apps. Metrics our audit covers include:
- Ad impressions
- Clicks and click-throughs
- Viewability
- Sophisticated Invalid Traffic (SIVT)
We combine technical analysis, process testing and practical verification to confirm your compliance.
IAB UK Gold Standard
Moloco becomes first technology provider to achieve IAB Europe Retail Media Certification following independent ABC audit
Certification extends independent verification into the technology infrastructure supporting retail media measurement London, 7th October 2026 - Moloco Commerce Media, from global...
