Secure buyer trust with a newsbrand audit
We deliver audits for all UK national newspapers and the vast majority of regional newsbrand publishers, raising trust in newsbrand data.
How do buyers know what data to trust?
At a time when media agencies are called to be fully accountable for the media they plan and buy, it’s essential that the data they use is accountable, robust and transparent.
ABC: the Gold Standard
Our newsbrand figures are based on industry agreed standards. Our data is not just audited; it provides a pure, factual measure of copies distributed. It’s a trusted measure of sales and distribution proven over time, as recognised by your buyers.
Newsbrands lead the way in trust
In a world where fake news and misinformation persist, newsbrands stand out as champions of truth. According to Newsworks, 71% of people trust what they see in newsbrands compared to 29% trusting what they see in social media. This underscores the importance of relying on newsbrands for accurate and trustworthy information.
Benefits of choosing ABC
Credibility and trust
Transparency
Industry standards
Data access
Competitive advantage
Membership benefits
Customer satisfaction
We have very high customer satisfaction scores. After every audit’s completed we ask for feedback; from the quality of our advice and the clarity of our communication, through to the accuracy of our work, organisation and timeliness.
Our overall satisfaction rate stands at 99% which represents the percentage of responses rating ABC's service as excellent or good. On average customers rated us 3.9 out of 4.
Industry standard data
Our standards enable clients to report their brand reach and engagement in an accurate and comparable way. They’re developed by ABC’s Reporting Standards Groups consisting of experienced practitioners representing both buyers and sellers.
Our standards:
- Provide clear metric definitions and reporting requirements.
- Detail what data must be reported
- Adapt to allow new routes to market to be measured and reported.
They ensure the data we release is relevant, useful and consistently based on factual evidence.
We’re here to help you understand the requirements.
Your audit options
You can get ABC certified figures for a variety of platforms
Print & digital circulation
From print to digital copies, paid and free circulation, we’ve got you covered.
Digital only
No problem. Digital circulation is given equal prominence with print circulation in our reports.
Email newsletters
Prove the quantity and quality of your distribution.
Social Media
Show your social media numbers across all the platforms you use.
Websites
It's simple to include your web analytics figures at minimal additional cost.
Steps to certification
Getting to know you
A member of our account team will work with you to understand your requirements and timelines. They'll help you understand which standards are relevant to you and how to get started.
Preparing for the audit
Once a date has been set for your audit, a member of our audit team will contact you and describe what data and evidence we'd like to see. They'll describe the audit process and answer any questions you may have.
Submitting your data
You'll use our secure online system to submit your data so that the audit may commence.
Conducting the audit
Our Audit team will review your claim, data and audit evidence. They'll clarify their understanding if needed, conduct testing and discuss their findings. Your auditor will detail any remedial actions or recommendations.
Certification
When the audit is complete we'll issue you a certificate which proves your figures and your commitment to transparency for your stakeholders.
How to join
To become audited you need to register your product with us and become a member of ABC,
Contact our Account Management team on +44 (1442) 200 767, .
What our clients say about us
Our members spend millions on News brand print advertising each year, and it’s important their buying decisions are underpinned by industry agreed, independent, trusted; transparent and accountable verification.Belinda Beeftink
At dmg media, we believe in using independently audited ABC figures for transparent ad trading. ABC is invaluable for buyers to gain a deeper understanding about print and digital circulations, it adds rigour to our own internal reporting processes, and it enables fair competitor comparisons.Peter Hayward
I found the whole audit experience very positive and easy, with clear communication, guidance and support throughout. We were able to group our certificates how we wanted, and show the detail that we required to help showcase the circulation and audience of our newspapers and websites.Michelle Hayles
It's great how we can show the multiple touchpoints of our brands with our audience using ABC.Marie Rushall
Since bringing our titles back into membership, we’ve found the reporting standards much simpler to comply with and ABC have been extremely helpful and easy to deal with.Jeremy Spooner
