Retail Media Knowledge Base
Your one-stop hub for understanding retail media — from the basics of how it works to the details of certification and auditing.
Whether you’re getting started or looking to go deeper, you’ll find clear, practical guidance to help you trade with confidence in this fast-growing sector.
Understanding Retail Media:
A guide to trust, transparency and growth
Our three-part series breaks down everything you need to know.
From what retail media is, how the industry is tackling challenges and building buyer trust.
Download the full guide for a deeper dive into retail media success
Unlock the secrets of retail media with our essential guide
What links dishwasher tablets and cars?
Find out in our Retail Media guide, where you'll explore how retail media is revolutionising advertising and creating unmatched opportunities for brands to connect directly with consumers.
Here's what our guide reveals:
- Unrivalled data power:
How to tap into rich first-party data using shopping patterns and behaviour without the use of cookies. - Directly link ad spend to sales:
Learn how retail media can accurately measure the impact of campaigns. - Expansive reach & trust:
Understand how retail media's new industry standards ensure consistent measurement and transparency.
Glossary of Retail Media Terms
Click a term to reveal its description, or use the button to show or hide all.
Our retail media knowledge base breaks down everything you need to know about this fast-paced frontier
Retail media continues to grow rapidly and is set to hit €31 billion in Europe by 2028. But what is retail media and why is it growing so fast?
How retail media works
