Master the art of confident buying with ABC data
In today's world you’re inundated with data. But which figures can you trust?
At ABC we deliver independently audited, high quality, industry-standard data for published media, simplifying your decision-making process and equipping you with bargaining power.
Why ABC supercharges your buying decisions
ABC data enables you to:
- View industry standard metrics at a glance
- Make comparisons effortlessly
- Engage with media owners from a position of knowledge
- Make powerful buying decisions with data-driven insights
Vanessa Doyle
David Grainger
Richard Cross
Craig Smith
What data does ABC produce?
We provide audited data for:
- Print publications
- Digital copies
- Websites
- Email campaigns
- Apps
- Events
- Social media
Media owners decide to become ABC-audited because agencies and advertisers ask them for it.
On average, an annual ABC audit costs a media owner less than the price of one page of advertising in one issue. So remember, if you want transparent, comparable data that you can trust – across any of the platforms listed above - ask for an ABC.
How much does is cost to access ABC data?
The latest ABC data and certificates are free to anyone
To access historical data and industry reports, we offer a few membership options:
- IPA member agencies: You can enjoy free access to all available ABC data and our industry reports. Sign up as an IPA agency member here.
- Non-IPA member agencies: ABC membership starts from just £359 per year. Fees are based on your annual billings and company location. Sign up as a paid agency member here.
- Advertisers: Membership is just £298 per year for UK-based advertisers. Sign up as an advertiser member here.
Anthony Gibson-Watt
Where do I learn more?
Become an ABC expert with our online course
Learn how to make confident buying decisions with our online course all about ABC data. As a bonus, completing it will top up your CPD points!
Content: Why ABC data is 100% trusted; Where to find it; How to use it
Time: 30-45 mins
Cost: Free to ABC members
Book a training session
We can deliver our live training sessions at your offices or via Teams/Zoom – whatever works for you.
Choose an introductory session, or request a deep dive into a specific area.
Content: Bespoke content adapted to your needs
Time: 30 – 60 mins
Cost: Free to ABC members
Thanks ABC for a great training session. The content was informative and enjoyable, with lots of opportunities to ask questions and talk about real life examples. My team came away with a much greater understanding about how ABC data can help them identify opportunities and demonstrate accountability to their clients.
Greg Pipe
Media Buyer Newsletters
Our email newsletters, delivered a few times a year, bring you the updates you need to know when you’re buying and planning.
Subscribe to receive our buyer newsletters
eAlerts
eAlerts is our free email service. Receive the latest updates on:
- newly issued certificates
- updated certificates
- notification of any resolved complaints
- details of any exclusion notices issued
Join today to share the benefits!
Many of the UK’s leading advertising agencies are ABC members.
Free IPA agency media buyer
Agency (non IPA) and Advertiser membership
If you’re not from an IPA Member agency, fees start from £342 and are based on your annual billings and company location. If you’re an advertiser the membership fee starts from £284.
Advertisers & Non-IPA Agencies - register here and discover more