Master the art of confident buying with ABC data
In today's world you’re inundated with data. But which figures can you trust?
At ABC we deliver independently audited, high quality, industry-standard data for published media, simplifying your decision-making process and equipping you with bargaining power.
Why ABC supercharges your buying decisions
ABC data enables you to:
- Make powerful buying decisions with data-driven insights
- Engage with media owners from a position of knowledge
- Make easy comparisons across published media channels
ABC Data is invaluable. If it didn't already exist, agencies and vendors would be collaborating as we speak just to get to a common standard.David Grainger
ABC is an amazing currency and should be demanded by any buyer worth their salt.Richard Cross
ABC represents a source of truth which is critical in informing and educating clients.Craig Smith
ABC is a fantastic tool that I use on every campaign. Having trusted data across multiple touchpoints is an invaluable resourceHarry Wake
The ABC's are a staple in the planning and buying processMichelle Sarpong
ABC data is vital for media buying. Without it, we would be in the dark!Nick Brown
Your top resource for published media
ABC data helps you buy and plan across a range of platforms, including:
- Print publications
- Digital copies
- Websites
- Email campaigns
- Apps
- Events
- Social media
On average, an annual ABC audit costs a media owner less than the price of one page of advertising in one issue!
So if you want to see figures audited by ABC, always ask for it.
How much does is cost to access ABC data?
The latest ABC data and certificates are free to all website visitors.
For those looking for more, we offer a few membership options:
- IPA member agencies get free access to all available ABC data and our industry reports. Sign up as an IPA agency member here.
- Non-IPA member agencies can sign up for ABC membership from just £359 per year. (Fees are based on your annual billings and company location.) Sign up as a paid agency member here.
- Advertisers can sign up for just £298 per year if UK-based. Sign up as an advertiser member here.
ABC membership is an invaluable resource for our planning and buying teams. Having easy access to independently verified ABC data, plus their expert training and support, helps us to negotiate and make decisions based on information we can trust.Vanessa Doyle
Where do I learn more?
Complete our online training course
Learn how to make confident buying decisions with our online course all about ABC data. As a bonus, completing it will top up your CPD points!
Content: Why ABC data is 100% trusted; Where to find it; How to use it
Time: 30-45 mins
Cost: Free to ABC members
Book a training session
We can deliver our live training sessions at your offices or via Teams/Zoom – whatever works for you.
Choose an introductory session, or request a deep dive into a specific area.
Content: Bespoke content adapted to your needs
Time: 30 – 60 mins
Cost: Free to ABC members
Thanks ABC for a great training session. The content was informative and enjoyable, with lots of opportunities to ask questions and talk about real life examples. My team came away with a much greater understanding about how ABC data can help them identify opportunities and demonstrate accountability to their clients.
Greg Pipe
Media Buyer Newsletters
Our email newsletters, delivered a few times a year, bring you the updates you need to know when you’re buying and planning.
Subscribe to receive our buyer newsletters
eAlerts
eAlerts is our free email service. Receive the latest updates on:
- newly issued certificates
- updated certificates
- notification of any resolved complaints
- details of any exclusion notices issued
Join today to share the benefits!
Many of the UK’s leading advertising agencies are ABC members.
Free IPA agency media buyer
Agency (non IPA) and Advertiser membership
If you’re not from an IPA Member agency, fees start from £342 and are based on your annual billings and company location. If you’re an advertiser the membership fee starts from £284.
Advertisers & Non-IPA Agencies - register here and discover more
ABC agency members
