Decisions slow down when:

- You can’t compare retail media networks like-for-like

- Attribution & return on ad spend rules differ

- Questions arise around invalid traffic and viewability

- It’s hard to prove true sales uplift

However, there is an industry agreed solution

Consistency and trust

The IAB Europe Certification delivers:

- Clear standardised definitions and metrics

- Easier cross-platform comparisons

- Transparent reporting for metrics like uplift and attribution

Backed by an independent audit

We focus on 3 core areas:

Use of the right metrics - as defined in the standards

How consistently and accurately they're applied

Validation through a sample of your campaigns

Advertisers can compare networks with confidence.

Map your processes early.

Involve the right people for a seamless process.

Evidence is key: have as much prepared as possible.

Three steps

We’ll set you up for success with our straightforward 3 step process.

- Pre-audit preparation

- Data collection and testing

- Review and conclusion

Upon completion, you’ll receive a draft report before sending to IAB Europe who’ll then issue your certification!

- An audit provides an independent review of your processes, refining and enhancing them

- You can uncover learnings about your internal processes

- You can be confident that an independent party has assessed your processes to an industry agreed standard

A platform buyers can trust!

Faster buying decisions with shorter sales cycles

Greater credibility with advertisers and brands

Easy, like-for-like comparisons with other partners

Fewer custom explanations and more repeat business

Book a free pre-audit consultation