Welcome to our intro series on retail media.
You'll learn what retail media is, how it improves your ad spend, and how it can be trusted.
Scroll down for our three part summary giving you the basics. Our full guide is available here for more depth.
The Next Frontier in Advertising
Set to reach €31 billion by 2028 - but what is retail media, and why does it matter?
Retail media is the ad space, data, and in-store assets retailers offer to brands.
It’s about reaching shoppers where they’re ready to buy
On-Site, Off-Site and In-Store
On-Site
Ads on retailer websites/apps including sponsored listings, banners and search placements.
Off-Site
Targeted ads on social media and display networks using retailer first-party data — no third-party cookies needed.
In-Store
Digital screens, audio ads, and interactive displays inside physical stores capturing attention at the point of decision.
A retail media network is the tech backbone that executes advertising campaigns across these channels.
It's the infrastructure that makes retail media possible for brands.
ABC now audits RMNs to Industry Standards (more on this later!).
Why Brands Love Retail Media:
Precision targeting with real shopper data
Direct link between ad spend and sales
Trusted, high-intent reach
Retail media uses privacy-safe, first-party data
In Part 2 of our series, we reveal the challenges facing brands and RMNs — and how the industry, supported by ABC’s independent audits, helps unlock trust and transparency
