Two key themes came through strongly:
- Inconsistent measurement remains a major barrier to comparing performance across Retail Media Networks
- Independent certification is quickly becoming the most credible way to move conversations beyond definitions and towards outcomes and value
The session reinforced the importance of audited standards in:
- building trust
- reducing friction in planning and buying
- supporting retail media as a mature, defensible channel
You can read IAB Europe’s full recap of the discussion on their website:
https://iabeurope.eu/retail-media-certification-what-we-discussed-over-breakfast/
If you’d like more information about our Retail Media certification
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