About us

ABC releases data for the UK media industry to use when trading print, digital and event advertising. We’re also a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading. Our logo stands for quality and trust in media, empowering our £22bn industry to trade with confidence.

Our work as a JIC

We were the first Joint Industry Currency (JIC) to be created in the UK. JICs are unique. We’re owned and developed by the industry - advertisers, agencies and media owners - who work in concert to deliver one, credible and objective trading currency for each medium. How we’re built and work is open to scrutiny – we’re transparent in what we do. Our currencies are the most robust and comprehensive datasets available and each is produced and offered at cost, delivering unrivalled value for money. The UK Joint Industry Currencies are ABC, BARB, JICMAIL, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR and ROUTE.

Our Board

Our Board oversees the effective running of ABC. It meets five times a year and is made up of key representatives from agencies, advertisers, media owners and trade bodies, ensuring the interests of both the buy and sell sides of the industry are taken into account.

Our Board members are nominated by the following industry associations: the IAB, IPA, ISBA, NMA and PPA.

Derek Morris2

Derek Morris

Simon Redlich2

Simon Redlich
Chief Executive

Phil Smith1

Phil Smith
Director General

Lynne Robinson

Belinda Beeftink
Research Director


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Our Team

Our expert team is dedicated to delivering you a great service. If you want to find out how to get the ABC Stamp of Trust, access our data, arrange some training or for any other queries we’d love to hear from you. Please see below to contact a member of the team.

Simon Redlich2

Simon Redlich
Chief Executive

Jan Pitt2 2

Jan Pitt
Commercial Director

Alice Milner2

Alice Milner
Director of Audit

Martin Hackett2

Martin Hackett
Director of Standards


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Working Globally

We’re a founding member of the International Federation of ABCs (IFABC).  There are 36 ABCs covering over 40 countries and every continent in the world. All have a common commitment to accurate and transparent reporting and work together towards greater standardisation and uniformity.

Want to get our stamp of trust?

Click here to start the process