Delivering a Valued Stamp of Trust for the Media Industry

About us

ABC delivers a stamp of trust for the media industry. We set industry-agreed standards for media brand measurement across print, digital and events. We also verify data, processes and good practice to industry-agreed standards.



For Agencies & Advertisers

Our data delivers vital insights and reassurance for media planners and buyers.

Our team is on hand to guide agencies and advertisers in understanding which media products and processes are verified by ABC and how they can use this trusted information in their trading conversations. We have an agency and advertiser newsletter, bespoke training sessions, free online learning courses and a host of other services. Find out more here.

Media OwnersW

For Media Owners

We deliver a stamp of trust for your brand, so you can confidently showcase its reach and engagement across the many platforms you use.

Beyond verifying your figures we’re committed to supporting your business and messaging via our training courses and complementary marketing support. Please contact us to register or arrange a meeting to discuss how we can support your brand.

Digital PlatformsW

For Digital Platforms

Online advertising can be perceived as complex and risky. That’s why forming partnerships based on trusted data and processes is important. No matter where you sit in the digital ecosystem, our consultancy and verification services, based on industry agreed standards, will help demonstrate to your partners that with you, they can trade with confidence.

Through our complementary marketing support, we’ll also work with you to promote your quality assurances. Please contact us to discuss how we can support your digital product.

Media Service ProvidersW

For Media Service Providers

We know vendors can do some pretty impressive stuff and provide a valued service to the media industry.

We’re here to verify your product's capabilities based on industry agreed standards, underpinning the quality of your service to your clients.  Whether you specialise as a media distributor, a measurement provider or have other ad technology, please contact us to discuss how we can issue our stamp of trust to your product.

Our Board

Our Board oversees the effective running of ABC. It meets five times a year and is made up of key representatives from agencies, advertisers, media owners and trade bodies, ensuring the interests of both the buy and sell sides of the industry are taken into account.

Our Board members are nominated by the following industry associations: the IAB, IPA, ISBA, NMA and PPA.

Derek Morris2

Derek Morris

Simon Redlich2

Simon Redlich
Chief Executive

Phil Smith1

Phil Smith
Director General

Lynne Robinson

Belinda Beeftink
Research Director


View all Board

Our Team

Our expert team is dedicated to delivering you a great service. If you want to find out how to get the ABC Stamp of Trust, access our data, arrange some training or for any other queries we’d love to hear from you. Please see below to contact a member of the team.

Simon Redlich2

Simon Redlich
Chief Executive

Jan Pitt2 2

Jan Pitt
Commercial Director

Alice Milner2

Alice Milner
Director of Audit

Martin Hackett2

Martin Hackett
Director of Standards


View all team

Working Globally


We’re a founding member of the International Federation of ABCs (IFABC).  There are 36 ABCs covering over 40 countries and every continent in the world. All have a common commitment to accurate and transparent reporting and work together towards greater standardisation and uniformity.

Our Stamp of Trust in Europe

Working with fellow ABCs across Europe our work is being translated into German and French, taking our globally available certification and making it relevant in local markets. Examples include working with WEMF and TS Sweden across Switzerland and the Nordic regions respectively.

UK / US Partnerships

In 2006 we merged our web traffic data with the IAB US to create a single global list for ad and site traffic-related non-human (robotic) activity. This became known as the International IAB/ABC Spiders & Robots List. We continue to work closely with the IAB US and other US based bodies to provide a considered, complementary global approach.

Want to get our stamp of trust?

Click here to start the process

Supported by

ppa logoisba newppa logoPPA P ASSOCIATE MEMBER LOGO RGBplus many more...

jic white

The Joint Industry Currencies (JICs) are owned by the industry - advertisers, agencies and media owners – to provide transparent and objective audience measurement for each medium. These data are produced and sold at cost providing both industry accountability and a robust trading currency for each medium.