Metrics - Event Ticket Sales / Award Seat Sales

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Metrics and Reporting

Principles

1. The event/awards must be eligible to report under the Reporting Standards
2. Tickets are purchased by a third party from the organiser (or their agent).              
3. You may report additional optional metrics
4. Evidence to support the claim must be retained and made available for a minimum period

Requirements

1. The event/awards must be eligible to report under the Reporting Standards

   1. The event/awards may be in-person, online or a hybrid (comprising both in-person and online components) and may comprise standing, seated or online access.

   2. Entry to the event/awards will be controlled, with entrance gained via a ticket purchased by a third party.

   3. For presentational purposes you may choose whether your product is registered with ABC as:

      1. An Event, in which case the metric will be described as ‘Ticket Sales’; or

      2. An Awards, in which case the metric will be described as ‘Seat Sales’. The term ‘seat sales’ is used to reflect that tickets are often purchased by an organisation for a set number of seats at a table. Note: where these standards hereinafter refer to ‘tickets’ this covers both event ticket sales and awards seat sales.

2. Tickets are purchased by a third party from the organiser (or their agent).

   1. You must be able to provide evidence of the number of tickets purchased for the event/awards. Note:

      1. The number of purchased tickets reported will reflect the number of individuals that will be able to gain entry via those tickets (counted once only per event/awards). For example, whether an organisation buys six single tickets or one ticket granting entry for six individuals, this will be treated for the purpose of these standards as six ticket sales.

      2. The metric reported is ticket sales/seat sales. Whether individuals subsequently attend the event/awards or not, is not relevant. Actual attendance may be reported using the separate Event Attendance Reporting Standards. 

3. You may report additional optional metrics
   If you wish to report optional analyses or breakouts, please discuss this with us, so we can review the additional evidence and audit work involved. Examples may include information regarding price paid or the purchasers.
   
   
4. Evidence to support the claim must be retained and made available for a minimum period

   1. For all events/awards, you must be able to provide any records relevant to the claim, including those necessary to support any optional metrics or analyses reported.

   2. Records supporting the claim must be retained, and made available to us on request (in accordance with the ABC Byelaws), until we have completed the audit of the certificate for the subsequent event/awards, unless we agree otherwise.

Reporting

You will report ticket sales/seat sales as follows, which will be reported on the ABC certificate:

1. The event/awards name, venue and date(s). For a single event/awards, the Reporting Period will be the date(s) of the event.

2. As a minimum the event ticket sales/awards seat sales, as appropriate.

3. You may optionally report other analyses or breakouts.

4. You may optionally report a description of the event/awards for example products/services exhibited and/or target audience. Note: This statement is to be factual and not contain market comparisons or claims not supported by the data published on the certificate. We do not audit the accuracy of these statements. However we will review them to ensure that they are reasonable and meet the above requirements.

5. You may include two or more separate events/awards on a single certificate (these can be from different brands):

   1. They will be listed individually, with a figure for each.

   2. They must each fall within the same Reporting Period, being a whole calendar month or any combination of consecutive calendar months (up to a maximum of 12).

6. All products will appear in the relevant data tables and reports. However, where you’re reporting products to these Reporting Standards on an ABC Brand Report or Group Report, you may ask us to not publish the individual certificate(s).